Mihkel Jäätma's Blog

Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus.

Everyone knows clear and easy to use design is important for web sites and pays well to have in the competitive online environment. How exactly to achieve that goal and how to measure the user friendliness of your web design is often much less clear...

Eye-tracking has been used in web design for many years. However, the widespread preconception is that it takes PhD skilled technicians - plus long consulting hours - to make any sense or use of people’s eye gaze data.

The value from eye-tracking has been directly related to consultancy skills, but shouldn’t it be more about real users?

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?