Kevin Gibbons' Blog

It is becoming increasingly important to consider search engine optimisation (SEO) tactics when creating video or any non-text content.

As the web becomes an increasingly competitive marketplace, companies are striving to build dynamic, exciting, thrilling pages to capture their consumers' confidence.

Although decent organic search engine optimisation (SEO) continues to rely hugely on content, the standard of copy needed to work effectively continues to rise.

It used to be that some fairly horrific keyword stuffing could see a website soaring up the rankings, but fortunately now the portals look for ways to assess copy's popularity and usefulness.

It is a fact of our business that quite a number of people do not really understand the world of search.

This is perfectly understandable. When I take a watch to be fixed, I do not get embarrassed because I don't know what is wrong with it. I know it needs to be fixed and I hand it over to someone who can help.

It continues to astound me that the search engine optimisation (SEO) sector has only been around for a few short years. It has developed into such a massive space, supporting so many individuals, companies and marketing strategies that it seems impossible it has grown up in such a short time.
 
So how has the industry developed so rapidly and what from? Well, for those who love minutiae, trivia and senseless levels of background knowledge, here it is: A Potted History of Search Engines.

An article on Google's Webmaster Central Blog warns comment spam can contain "disturbing" images and content, which can put off consumers and other readers.

Quality in social networking can be a difficult thing to measure. Return on investment and brand placement is easy to see and measure - that is the beauty of the web - but as the online world gets more competitive, it becomes harder to operate in.

This means the quality of conversations with consumers, and not the quantity, becomes a vital aspect of a successful marketing campaign.

The ever-changing world of search engine optimisation (SEO) has a number of debates that keep taking place across blogs, in articles and at trade shows.

However, many of them become out of date as the sector evolves.

Last week E-consultancy's Graham Charlton took a look at Ten things Asda can do better online . What I found surprising is that neither Asda, or any of the other leading UK supermarkets, rank above #9 in Google UK for the term 'supermarket'.

British firms will spend a quarter more on search advertising this year than last, a new report released by E-consultancy predicts.

The online marketing maestros have published their Search Engine Marketing Buyer's Guide, which forecasts search marketing spending will increase by 24% this year.

Twitter was launched back in July 2006, and many people wouldn’t have expected to remember it even a few weeks later.

But two years on, writes Kevin Gibbons, it’s still going from strength-to-strength and continuing to prove many of its early doubters wrong.