Matthew Finch's Blog

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

Get email marketing right and it can deliver huge revenues for a very low cost.

Get it wrong and you are simply wasting your time, annoying your customers and damaging your brand. Here are 3 practical tips.

January and February are always busy months for the travel industry.

With post-Christmas blues and cold winter days, it is the time of year when a large number of consumers plan their summer holiday for the year ahead.

We take a look at how the travel industry is using TV and web to drive sales.

Flicking through my morning paper, its clear to see that the online overlay ad format has influenced Nissan in its campaign to drive awareness of it new model.

With the popularity of the last click model dwindling, do affiliate networks need to evolve their approach to tracking sales in order to remain a viable channel for advertisers?

Disappointing results, job cuts, the loss of its former CEO and a takeover approach from arch-rival Microsoft.

We take a look at a tumultous past couple of weeks for Yahoo.

Is it enough to have just one killer creative execution, or are numerous variations required to achieve maximum performance?

With overall click-through-rates falling, advertisers are increasingly looking for ways to optimise online campaigns to improve results.

With vast amounts of inventory available, increased competition and dropping response rates, many publishers are seeing their display advertising CPM rates falling.

The challenge is to offer advertisers increased flexibility and new formats in order to protect margins.

The success of email newsletters rests on a delicate balance between regular communications and flooding your customer’s inbox.

I take a look at HMV’s email marketing efforts, which offer a lot but fail to deliver.