Andrew Girdwood's Blog

It seems like a hundred years ago when a client first asked me: "What's Usenet and should we be seeding it?"

I don't know who they had been speaking to but whoever it was should be locked away in a room with angry toddlers.

On the 26th of May there was an update to The Consumer Protection from Unfair Trading Regulations Act.

There's certainly been coverage of the Act on the likes of the BBC but the focus has been on buzz marketing. Search marketing campaigns could be affected as well.

There is no such thing as the 'alt tag' in HTML. There is, however, the alt attribute which is applied to the image tag.

The alt attribute is designed to provide alternative text for an image. I've seen it create wars within marketing departments.

Google has evolved its search results to include images, news, recent blog posts, videos and related links.

Let's build a quick to-do list to spruce up your site for Universal Search.

If you waited until Facebook launched and opened their doors wide before you started poking your pals and professional colleagues online then you may have waited longer than you needed to.

It's Halloween and time for two true tales of tracking that went terribly wrong.

The scariest part of these cautionary stories is that either one could so easily happen again.

Here in Europe, agencies have enjoyed funding from Google. It was there to encourage training and innovation. It's going.

Google has closed the purse strings and I thought I'd write down what this means to me.

Google's PageRank metric has become rather controversial. Some SEOs will argue that PageRank is now entirely meaningless. Are they right?

Even if you had a spy in the heart of your competitor's e-commerce team, you might struggle to answer this question.

It's far from impossible that your competitors are neither appropriately recording their web traffic nor confident in which metrics to analyse.

I took advantage of bigmouthmedia's recent recruitment reception to survey 107 graduates.

Lots of them thought their universities did enough to highlight the importance of the internet, but an equal number strongly disagreed.