Catherine Toole's Blog

Managing Director, Sticky Content Limited, [view profile »]

I'm the founder of Sticky Content Limited. For the past ten years we've been planning, writing and editing web copy for commercial and public sector companies. Organisations ranging from NokiaSiemensNetworks to Defra, AOL to the Worldwide Fund for Nature; Unilever to Butlins. We also conduct copy audits to help clients identify issues and skill gaps; we help companies develop tone of voice guidelines for web, email and intranet and we tra ...

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Web editors: 5 reasons to love standfirsts

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

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Posted 09:30 6 Jun 2008 by Catherine Toole

Filed under: General / Other, Usability and User Experience, Content Management, Search Engine Marketing, E-commerce, Accessibility, Business to Business, web writing, content editors, standfirsts and headlines

Web text that's worth it: the six most underrated types of digital copy

Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.

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Posted 09:15 3 Mar 2008 by Catherine Toole

Filed under: Strategy and Planning, Web Project Management, Search Engine Marketing, E-commerce, web copywriting, web text, underrated digital copy

'To blog badly is better than not to blog at all'. Discuss...

“What we need is a blog”. The six words calculated to strike doom into my heart.

As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…

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Posted 09:14 28 Jan 2008 by Catherine Toole

Filed under: Content Management, Search Engine Marketing, Communities, Social Media, Blogs and Blogging, corporate blogs, copywriting, content

My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...

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Posted 14:44 19 Jun 2007 by Catherine Toole