Linus Gregoriadis's Blog

When you throw hundreds of affiliate marketers together for an awards night and lay on plenty of champagne and a top-drawer comedian, then you know it’s going to be a fun night…

Many companies are failing to invest in the brain power which can help them get maximum value from their web analytics packages, according to new research.

Dr Herman Gyr is a founding partner of the Enterprise Development Group and creator of the Enterprise Development Framework, a model for engaging leaders and other stakeholders in the transformation of their enterprise.

He is also the co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action and hosts workshops on strategic thinking and business transformation in the digital era.

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.

Eric T. Peterson, the man behind Web Analytics Demystified, is in London later this month for Web Analytics Wednesday. We asked him about these networking events and also got his insights on some hot topics in analytics.

Jason Calacanis delivered a typically candid keynote address at the Affiliate Summit in Las Vegas today, during which he urged affiliates to “stop polluting the river”.

There is now less than a week to go before Affiliate Summit  in Las Vegas which E-consultancy will be flying out to along with 2,600 other delegates from 30 different countries.

The scale of this event has grown massively since the first Affiliate Summit conference in November 2003 when there were 200 people. This reflects both the huge growth of affiliate marketing in recent years and also the hard work put in by organisers Shawn Collins and Missy Ward.

Ahead of the 9th Affiliate Summit, we asked Shawn some questions about the conference and the affiliate marketing landscape more broadly.

An important and on-going challenge for publishers during 2008 will be the continued 'atomisation' of website content, data and functionality.

Web analytics and measurement are playing an increasingly pivotal role as marketers strive to deliver the best possible customer experience, according to two pieces of research published by E-consultancy this month.

There was some lively debate at an E-consultancy Persuasion Marketing roundtable last month about whether this topic constitutes a separate discipline which should have its own processes and budget.