Damon Lightley's Blog

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.

However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.

Well I got in the office early this morning to read that Danny Sullivan, the guy that set up Search Engine Watch back in 1996, has decided to leave both Search Engine Watch and Search Engine Strategies.

Dropping 2.0 on to the end of words seems to be in vogue at the moment, so I thought I’d better jump on the bandwagon and start my commentary on “e-Recruitment 2.0”  - the future of online recruiting.

So what’s in store for e-recruitment in the Web 2.0 era?

Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.

Do you fancy getting to know the boys and girls over at Yahoo! a bit better? If you do then good news. Yahoo! has launched its own corporate blog Yodel Anecdotal aimed at providing users with insights into Yahoo! and the faces behind the company.