Dave Chaffey's Blog

What is the best approach for reviewing an organisation's digital marketing strategy to identify ways to improve results from online channels?

This is one of the questions we will answer in the upcoming E-consultancy "Managing Digital Channels" Best Practice Guide.

This post presents ten essential steps to complete a digital channel performance audit and improvement plan audit based on initial interviews with senior e-commerce managers from a range of companies including Bupa, Dell, EDF Energy, FT.com, Mercedes Benz, Oxfam, Ted Baker, Thomas Cook, uSwitch and Virgin Atlantic.

Alan Eustace, a Google VP of search engineering, announced last year that there are now over 200 signals that Google uses to determine document relevance for a searcher. Unfortunately, he didn’t go on to explain them all… :)

With this number of factors and constantly updating algorithms, it’s tricky when I want to explain to a site owner when training or consulting which really matter. So here are five laws of effective SEO I have defined to assess strategic focus on SEO - hopefully it's easier to remember five laws than 200!

A good, free summary of E-mail trends has just been published by E-consultancy from one of their round tables. This features much of the guidance in the new edition of my Email marketing book and in my Email marketing workshops.

Here is a summary of my take on the top e-mail trends, based on my experience in 2006, but with my thoughts on the first few prompted by the E-consultancy briefing.