E-consultancy - Patrick Altoft's Blog

Putting all your eggs in one SEO basket

Tue, 13 May 2008 07:45:00 UT

One of the most common responses tech savvy people make when they find out my job is to get websites higher up the search engine rankings is "Oh, so you have a big network of sites and link use them to promote clients sites".

My answer is and always will be a straight "No".

Retailers not taking advantage of trademark bidding

Thu, 8 May 2008 10:46:00 UT

This week has seen the introduction of new rules allowing Google Adwords customers to bid on other peoples trademarks but is anybody doing it?

Initially on Tuesday (the day the policy change was enforced) we saw a large number of adverts for brand name terms but these ads are no longer showing.

Useful reputation management resources

Tue, 6 May 2008 08:25:00 UT

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

The Google paid link dilemma

Tue, 29 Apr 2008 08:14:00 UT

Most of the discussions about paid links focus on the issue from a webmaster or SEO�s point of view.

In this post I want to have a think about the issue from Google's point of view.

Just how powerful is one link?

Mon, 28 Apr 2008 08:36:00 UT

This week I've been looking into a few finance verticals and found an interesting illustration of just how much power one trusted link can have.

Breaking the Digg code

Tue, 22 Apr 2008 14:50:00 UT

Since the world cottoned on to the fact that search engine optimisation was all about linkbuilding, the world's greatest online marketers have been trying to develop Google-friendly, scalable, linkbuilding solutions.

Traffic stats from a blacklisted site

Thu, 17 Apr 2008 13:31:00 UT

Hitwise has been looking into GoCompare again and has some extremely interesting stats on how�its traffic has been rising, falling and rising again over the last few months.

Google wants to index your invisible content

Mon, 14 Apr 2008 11:50:00 UT

Last year Google was warning webmasters that search results were not welcome in their index.

Last week�it started generating�its own search results from websites by filling in html forms. What's going on?

How can you help promote RSS Awareness Day?

Thu, 10 Apr 2008 07:00:00 UT

The number of people using the web is increasing every day, but the adoption rate of RSS as a technology is still way down at 5%.

Google sued regarding trademark terms and Adwords

Tue, 8 Apr 2008 10:50:00 UT

Less than a week after Google made its controversial announcement regarding Adwords and the new trademark policy , a lawsuit in the US threatens to undermine�its position.

Twitter has people talking about your brand

Mon, 7 Apr 2008 15:01:00 UT

While some companies are just starting to learn how to track their reputation online, others are embracing the blogosphere and actively engaging in conversations every day.

Will Google's Adwords trademark policy cause a storm in the UK?

Fri, 4 Apr 2008 16:13:00 UT

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

The fragmented UK search market

Thu, 3 Apr 2008 11:26:00 UT

Hitwise has published some interesting stats showing how fragmented and confused the UK search market was last month.

Link building strategies from the experts

Wed, 2 Apr 2008 10:43:00 UT

Link-building is by far the hardest part�of search engine optimisation - it's not only time consuming but it can be pretty boring work as well.

The ongoing battle for links

Fri, 28 Mar 2008 15:13:00 UT

Most website owners understand that getting links from quality sites is the key to creating better Google rankings.

In the past few years Google has been working hard on making sure that links from low quality sites don't count as much as those from high quality sites and the link marketplace has changed dramatically.

Do big brands really need to buy links?

Thu, 27 Mar 2008 08:30:00 UT

Big brands have been traditionally slow to catch on when it comes to online marketing and quite a lot of them make a mess of it when they finally decide to embrace new strategies.

Keeping track of your competition

Tue, 25 Mar 2008 15:41:00 UT

Most web savvy companies are aware of reputation monitoring and a large number of you probably have Google Alerts set up to report new links or mentions of your company name.

Is Google's market share really dropping?

Thu, 20 Mar 2008 10:35:00 UT

February data from comScore appears to indicate that Google is losing market share with its dominance slipping from 63.1% to 62.8%.

The sensationalist Reuters headline, published on Yahoo news, does Google no favours.

Google and social bookmarking

Wed, 19 Mar 2008 15:00:00 UT

The SEO community was the victim of an interesting hoax this week when a blogger claimed that Google was about to punish sites that relied on social bookmarking to build links.

Is net tracking a big problem?

Mon, 17 Mar 2008 12:30:00 UT

The web is buzzing today after Sir Tim Berners-Lee rejected net tracking and voiced concerns about privacy and data sharing.