E-consultancy - Mihkel Jäätma's Blog

Is your design clear or confusing? Eye-tracking can tell

Mon, 27 Oct 2008 10:00:00 UT

Websites that have strongly invested in building traffic should be able to capture and focus people�s attention once they arrive.

However, eye-tracking analysis shows that this is not always the case.

High street retailers: menus make a big difference

Thu, 2 Oct 2008 16:00:00 UT

Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus.

Argos beats competition with user-friendly web design

Tue, 29 Jul 2008 09:29:00 UT

Everyone knows clear and easy to use design is important for web sites and pays well to have in the competitive online environment. How exactly to achieve that goal and how to measure the user friendliness of your web design is often much less clear...

Eye-tracking 2.0: it's about users, not science

Thu, 13 Mar 2008 12:22:00 UT

Eye-tracking has been used in web design for many years. However, the widespread preconception is that it takes PhD skilled technicians - plus long consulting hours - to make any sense or use of people�s eye gaze data.

The value from eye-tracking has been directly related to consultancy skills, but shouldn�t it be more about real users?

Generating ROI from eye-tracking

Thu, 31 Jan 2008 11:22:00 UT

The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.

Can eye-tracking stand that test?