E-consultancy - Sam Decker's Blog

User generated content: beyond technology

Mon, 16 Jun 2008 07:45:00 UT

Enabling customers to write honest, unedited product reviews is practically required on ecommerce sites today. Consumers want to hear from people like them, and they have plenty to say about the products they purchase. Smart online retailers analyse reviews� impact on sales conversion, average order value, return rates, and more.

But to stop at these results would mean missing out on the entire potential of customer reviews � and of the customer�s voice in general.

Breathing customer oxygen: How to build a customer-centric retail organisation

Fri, 14 Mar 2008 14:54:00 UT

Everyday work life is filled with profit and losses, initiatives, metrics, administration, logistics and politics. All of this � along with the operational aspects of running your retail establishment � is vital to your business.

However, the most important aspect of your business, and one that must be measured on an ongoing basis, is the opinions and perspectives of your customers.

Online review authenticity - do we really have a problem?

Fri, 30 Nov 2007 09:00:00 UT

Sam Decker, Chief Marketing Officer at Bazaarvoice, sorts the hype from the facts.

The NPV of reviews: customer voice will drive traffic and sales this Xmas

Tue, 9 Oct 2007 13:45:00 UT

Sam Decker�explores the business case for implementing social commerce functionality on retailers' websites�before�Christmas.

Years ago, when I managed the Dell.com consumer website, it was always a mad rush to the deadline of getting site functionality up before mid November.

UK Social Commerce industry benchmark report

Wed, 15 Aug 2007 13:55:00 UT

Bazaarvoice is excited to sponsor a new�E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.

The report gives rich insight into retailers� perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.

Let's take a look at some of the key findings after the jump...

The Big Idea Behind Social Commerce

Wed, 4 Jul 2007 11:42:00 UT

Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.