<?xml version="1.0" encoding="ISO-8859-1" ?>
<rss version="2.0"><channel><title>E-consultancy - Richard Maven's Blog</title><link>http://www.e-consultancy.com/news-blog/author-55842/richard-maven.xml</link><description>E-consultancy: Richard Maven's Blog</description><language>en-UK</language><copyright>Copyright 2008 E-consultancy.com</copyright><generator>E-consultancy.com</generator><image><url>http://www.e-consultancy.com/images/feed-thumbnail.jpg</url><title>E-consultancy Internet Marketing News</title><link>http://www.e-consultancy.com/</link></image><item><category domain="http://www.e-consultancy.com/news-blog/topic_2/strategy-and-planning.html">Strategy and Planning</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_41/research.html">Research</category><category domain="http://www.e-consultancy.com/news-blog/tag_45/shopping.html">Shopping</category><category domain="http://www.e-consultancy.com/news-blog/tag_51/mobile.html">Mobile</category><title>Mobile roundtable - best practice debate wide open</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Mobile is not a subject that attracts widespread agreement, as shown by our recent </b>
	<a href="http://www.e-consultancy.com/news-blog/365209/mobile-advertising-research-analysts-forecasts.html" target="_self">
		<b>list of analyst forecasts</b>
	</a>
	<b>.</b>
</p><p>And it was no different at our recent <a href="http://www.e-consultancy.com/publications/mobile-roundtable-briefing-june-2008/" target="_self">Mobile Internet Roundtable</a>, where a lot was discussed but I don’t think was necessarily settled.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365903/mobile-roundtable--best-practice-debate-wide-open.html</link><comments>http://www.e-consultancy.com/news-blog/365903/mobile-roundtable--best-practice-debate-wide-open.html#comments</comments><pubDate>Wed, 2 Jul 2008 10:20:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365903/mobile-roundtable--best-practice-debate-wide-open.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/topic_33/affiliate-marketing.html">Affiliate Marketing</category><category domain="http://www.e-consultancy.com/news-blog/tag_1/google.html">Google</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_46/search.html">Search</category><category domain="http://www.e-consultancy.com/news-blog/phrase_jamie-harwood_1/jamie-harwood.html">Jamie Harwood</category><title>Q&amp;A: ‘super-affiliate’ Jamie Harwood</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Six years ago, Jamie Harwood, like many new affiliates, was working out of his bedroom and wondering how long it would all last. Now, he’s sitting on an estimated fortune of £18m and is one of the most successful players in the affiliate space</b>.<br/><br/>Here, we talk to the head of <a href="http://www.ukwebmedia.com" target="_self">UK Web Media</a> about the secrets of the affiliate game and where he sees new opportunities emerging in the industry. He also tells us what retailers could be doing to improve their use of the channel and lays out his plan for international expansion.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365893/q-a-super--affiliate-jamie-harwood.html</link><comments>http://www.e-consultancy.com/news-blog/365893/q-a-super--affiliate-jamie-harwood.html#comments</comments><pubDate>Tue, 1 Jul 2008 13:30:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365893/q-a-super--affiliate-jamie-harwood.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_13/web-measurement-and-analytics.html">Web Measurement and Analytics</category><category domain="http://www.e-consultancy.com/news-blog/phrase_lovefilm_1/lovefilm.html">Lovefilm</category><category domain="http://www.e-consultancy.com/news-blog/phrase_a-b-testing_1/a-b-testing.html">A/B testing</category><category domain="http://www.e-consultancy.com/news-blog/phrase_multi--variate-testing_1/multi--variate-testing.html">multi-variate testing</category><title>Q&amp;A: Lovefilm's Craig Sullivan on A/B and multi-variate testing</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Here, we speak to <a href="http://www.lovefilm.com" target="_self">Lovefilm's</a> digital and usability product manager Craig Sullivan about the work the DVD rental company has been doing in multi-variate testing (MVT).</b>
</p><p>Craig is a bit of an evangelist on MVT - a <a href="http://www.e-consultancy.com/news-blog/363338/multivariate-testing-and-a-b-split-testing--who-provides-it.html" target="_self">hot topic</a> right now - and has some great insights into when and how best to use it, the differences with A/B testing and how to intepret results. </p>]]></description><link>http://www.e-consultancy.com/news-blog/365649/q-a-lovefilm-s-craig-sullivan-on-a-b-and-multi--variate-testing.html</link><comments>http://www.e-consultancy.com/news-blog/365649/q-a-lovefilm-s-craig-sullivan-on-a-b-and-multi--variate-testing.html#comments</comments><pubDate>Tue, 24 Jun 2008 13:16:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365649/q-a-lovefilm-s-craig-sullivan-on-a-b-and-multi--variate-testing.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_2/strategy-and-planning.html">Strategy and Planning</category><category domain="http://www.e-consultancy.com/news-blog/topic_8/content-management.html">Content Management</category><category domain="http://www.e-consultancy.com/news-blog/topic_12/online-advertising.html">Online Advertising</category><category domain="http://www.e-consultancy.com/news-blog/topic_35/communities.html">Communities</category><category domain="http://www.e-consultancy.com/news-blog/topic_40/business-to-business.html">Business to Business</category><category domain="http://www.e-consultancy.com/news-blog/tag_4/web-2-0.html">Web 2.0</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_tim-weller_1/tim-weller.html">Tim Weller</category><category domain="http://www.e-consultancy.com/news-blog/phrase_incisive-media_1/incisive-media.html">Incisive Media</category><title>Q&amp;A: Incisive Media's Tim Weller on B2B publishing online</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Tim Weller is the group chief executive of <a href="http://www.incisivemedia.com/corporate/index" target="_self">Incisive Media</a> and talks to us about his successful approach to B2B publishing.</b>
</p>]]></description><link>http://www.e-consultancy.com/news-blog/365796/q-a-incisive-media-s-tim-weller-on-b2b-publishing-online.html</link><comments>http://www.e-consultancy.com/news-blog/365796/q-a-incisive-media-s-tim-weller-on-b2b-publishing-online.html#comments</comments><pubDate>Tue, 17 Jun 2008 12:32:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365796/q-a-incisive-media-s-tim-weller-on-b2b-publishing-online.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_8/content-management.html">Content Management</category><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/topic_33/affiliate-marketing.html">Affiliate Marketing</category><category domain="http://www.e-consultancy.com/news-blog/topic_42/shopping-comparison.html">Shopping Comparison</category><category domain="http://www.e-consultancy.com/news-blog/tag_1/google.html">Google</category><category domain="http://www.e-consultancy.com/news-blog/tag_11/consumer-goods.html">Consumer Goods</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_34/ebay.html">eBay</category><category domain="http://www.e-consultancy.com/news-blog/tag_35/amazon.html">Amazon</category><category domain="http://www.e-consultancy.com/news-blog/tag_45/shopping.html">Shopping</category><category domain="http://www.e-consultancy.com/news-blog/tag_50/gadgets.html">Gadgets</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_dabs_1/dabs.html">Dabs</category><category domain="http://www.e-consultancy.com/news-blog/phrase_jonathan-wall_1/jonathan-wall.html">Jonathan Wall</category><title>Q&amp;A: Dabs.com’s Jonathan Wall on e-commerce</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Jonathan Wall is the marketing director at <a href="http://www.dabs.com" target="_self">Dabs.com</a>, the online technology retailer bought by BT in 2006.</b>
</p><p>Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues. </p><p>He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365774/q-a-dabs-com-s-jonathan-wall-on-e--commerce.html</link><comments>http://www.e-consultancy.com/news-blog/365774/q-a-dabs-com-s-jonathan-wall-on-e--commerce.html#comments</comments><pubDate>Tue, 10 Jun 2008 12:26:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365774/q-a-dabs-com-s-jonathan-wall-on-e--commerce.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_30/search-engine-marketing.html">Search Engine Marketing</category><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/tag_13/entertainment.html">Entertainment</category><category domain="http://www.e-consultancy.com/news-blog/tag_66/venture-capital.html">venture capital</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_david-norris_1/david-norris.html">David Norris</category><category domain="http://www.e-consultancy.com/news-blog/phrase_livebookings_1/livebookings.html">Livebookings</category><category domain="http://www.e-consultancy.com/news-blog/phrase_restaurants_1/restaurants.html">restaurants</category><title>Q&amp;A: Livebookings’ David Norris on restaurants and e-marketing</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>
		<a href="http://www.livebookings.co.uk" target="_self">Livebookings Network</a> is a real-time restaurant booking service whose clients include The Ritz, Gordon Ramsay Holdings, La Tasca, Planet Hollywood and Rainforest Café, as well as portals like Time Out London and lastminute.com.</b>
</p><p>It bagged £6.5m in funding in a round led by Balderton Capital earlier this year and is planning to expand its presence in the UK and Europe. </p><p>Here, we speak to COO David Norris about which types of restaurants are making the best use of online marketing and what other opportunities are out there for its aggregated reservations model.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365622/q-a-livebookings-david-norris-on-restaurants-and-e--marketing.html</link><comments>http://www.e-consultancy.com/news-blog/365622/q-a-livebookings-david-norris-on-restaurants-and-e--marketing.html#comments</comments><pubDate>Tue, 3 Jun 2008 10:35:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365622/q-a-livebookings-david-norris-on-restaurants-and-e--marketing.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_13/web-measurement-and-analytics.html">Web Measurement and Analytics</category><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/topic_33/affiliate-marketing.html">Affiliate Marketing</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_jeff-molander_1/jeff-molander.html">Jeff Molander</category><title>Q&amp;A: Jeff Molander on affiliate marketing</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Jeff Molander is the CEO of <a href="http://www.molanderassoc.com" target="_self">Molander &amp; Associates</a>, which provides strategic guidance to entrepreneurs, private and institutional investors, agencies, multi-channel retailers and service marketers.</b>
</p><p>We asked him a few questions about the thorny issue of cannibalisation of sales by affiliate marketing and what retailers can do to solve it.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365646/q-a-jeff-molander-on-affiliate-marketing.html</link><comments>http://www.e-consultancy.com/news-blog/365646/q-a-jeff-molander-on-affiliate-marketing.html#comments</comments><pubDate>Wed, 28 May 2008 11:33:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365646/q-a-jeff-molander-on-affiliate-marketing.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_2/strategy-and-planning.html">Strategy and Planning</category><category domain="http://www.e-consultancy.com/news-blog/topic_12/online-advertising.html">Online Advertising</category><category domain="http://www.e-consultancy.com/news-blog/tag_1/google.html">Google</category><category domain="http://www.e-consultancy.com/news-blog/tag_2/yahoo.html">Yahoo</category><category domain="http://www.e-consultancy.com/news-blog/tag_66/venture-capital.html">venture capital</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_media-corp_1/media-corp.html">Media Corp</category><category domain="http://www.e-consultancy.com/news-blog/phrase_justin-drummond_1/justin-drummond.html">Justin Drummond</category><title>Q&amp;A: Media Corp's Justin Drummond on online advertising</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Justin Drummond is a well-known dotcom veteran and the founder of <a href="http://www.mediacorpplc.com" target="_self">Media Corp</a>, the LSE-listed business that includes online ad network Eyeconomy and various in-house websites.</b>
</p><p>The company has been diversifying away from its gambling investments after the US ban last year and is now looking to expand into Europe and the US.</p><p>Despite several interruptions from Justin's PR person, we managed to ask him a few questions about the highly competitive ad network space and where he sees the industry heading.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365624/q-a-media-corp-s-justin-drummond-on-online-advertising.html</link><comments>http://www.e-consultancy.com/news-blog/365624/q-a-media-corp-s-justin-drummond-on-online-advertising.html#comments</comments><pubDate>Tue, 20 May 2008 11:37:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365624/q-a-media-corp-s-justin-drummond-on-online-advertising.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/topic_35/communities.html">Communities</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_34/ebay.html">eBay</category><category domain="http://www.e-consultancy.com/news-blog/tag_45/shopping.html">Shopping</category><category domain="http://www.e-consultancy.com/news-blog/phrase_ubid_1/ubid.html">uBid</category><category domain="http://www.e-consultancy.com/news-blog/phrase_marketplaces_1/marketplaces.html">marketplaces</category><title>uBid preps European launch</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>
		<a href="http://www.ubid.com" target="_self">uBid</a>, the US-based online marketplace for discounted products, is preparing to enter the UK in the coming months following a reorganisation of its business. </b>
</p><p>The company joins rival <a href="http://www.internetretailer.com/internet/marketing-conference/69435-overstockcom-plans-march-canada-western-europe.html" target="_self">Overstock in targeting Europe</a> for the first time this year as US merchants look to get their hands on more foreign currency. It will also provide more competition for the likes of eBay and Amazon in the battle to attract buyers of cheap goods.</p><p>uBid CEO Jeffrey D. Hoffman told E-consultancy: <i>“We are looking to acquire both buyers and sellers in European markets and are setting up an office in Europe. It will likely be in the UK.”</i></p>]]></description><link>http://www.e-consultancy.com/news-blog/365628/ubid-preps-european-launch.html</link><comments>http://www.e-consultancy.com/news-blog/365628/ubid-preps-european-launch.html#comments</comments><pubDate>Thu, 15 May 2008 11:55:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365628/ubid-preps-european-launch.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/topic_35/communities.html">Communities</category><category domain="http://www.e-consultancy.com/news-blog/tag_11/consumer-goods.html">Consumer Goods</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_34/ebay.html">eBay</category><category domain="http://www.e-consultancy.com/news-blog/tag_45/shopping.html">Shopping</category><category domain="http://www.e-consultancy.com/news-blog/tag_50/gadgets.html">Gadgets</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_dyscern_1/dyscern.html">Dyscern</category><category domain="http://www.e-consultancy.com/news-blog/phrase_ubid_1/ubid.html">UBid</category><category domain="http://www.e-consultancy.com/news-blog/phrase_facebook_1/facebook.html">Facebook</category><title>Q&amp;A: Dyscern’s Bill Frischling on online marketplaces</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>US-based consumer electronics retailer <a href="http://www.dyscern.com" target="_self">Dyscern</a> is a great case study of how to make serious money on online marketplaces like eBay.</b>
</p><p>The company, which started up only five years ago, is now sixth in <a href="http://www.inc.com/inc5000" target="_self">Inc. Magazine’s</a> list of America's fastest growing retailers and is reportedly the most rapidly expanding eBay Powerseller on the other side of the pond. </p><p>We spoke to Dyscern COO Bill Frischling about the pros and cons of eBay as an e-commerce channel for merchants, and how the firm is looking to ramp up its European sales.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365603/q-a-dyscern-s-bill-frischling-on-online-marketplaces.html</link><comments>http://www.e-consultancy.com/news-blog/365603/q-a-dyscern-s-bill-frischling-on-online-marketplaces.html#comments</comments><pubDate>Tue, 13 May 2008 11:14:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365603/q-a-dyscern-s-bill-frischling-on-online-marketplaces.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_35/communities.html">Communities</category><category domain="http://www.e-consultancy.com/news-blog/tag_1/google.html">Google</category><category domain="http://www.e-consultancy.com/news-blog/tag_44/video.html">Video</category><category domain="http://www.e-consultancy.com/news-blog/phrase_dailymotion_1/dailymotion.html">Dailymotion</category><category domain="http://www.e-consultancy.com/news-blog/phrase_kate-burns_1/kate-burns.html">Kate Burns</category><title>Q&amp;A: Dailymotion's Kate Burns on monetising UGC</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Kate Burns was </b>
	<a href="http://www.e-consultancy.com/news-blog/365195/dailymotion-targets-the-uk.html" target="_self">
		<b>recently appointed</b>
	</a>
	<b>UK MD of video sharing site Dailymotion as the French start-up looks to expand internationally.</b>
</p><p>We asked the former Google exec about the challenges of monetising user generated content and how she is planning to build up the site's appeal to users and brands.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365561/q-a-dailymotion-s-kate-burns-on-monetising-ugc.html</link><comments>http://www.e-consultancy.com/news-blog/365561/q-a-dailymotion-s-kate-burns-on-monetising-ugc.html#comments</comments><pubDate>Wed, 7 May 2008 11:52:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365561/q-a-dailymotion-s-kate-burns-on-monetising-ugc.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_2/strategy-and-planning.html">Strategy and Planning</category><category domain="http://www.e-consultancy.com/news-blog/topic_13/web-measurement-and-analytics.html">Web Measurement and Analytics</category><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/phrase_ge-money_1/ge-money.html">GE Money</category><title>Q&amp;A: GE Money’s John Wyllie on Web Analytics</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>John Wyllie is the global web analytics manager at <a href="http://www.gemoney.co.uk/en" target="_self">GE Money</a> – a role in which he advises and directs the analytics activities of the company’s numerous international businesses.</b>
</p><p>We asked him a few questions about how analytics can best be managed within organisations, and how the financial services industry stacks up against other sectors.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365525/q-a-ge-money-s-john-wyllie-on-web-analytics.html</link><comments>http://www.e-consultancy.com/news-blog/365525/q-a-ge-money-s-john-wyllie-on-web-analytics.html#comments</comments><pubDate>Tue, 29 Apr 2008 10:14:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365525/q-a-ge-money-s-john-wyllie-on-web-analytics.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/topic_34/accessibility.html">Accessibility</category><category domain="http://www.e-consultancy.com/news-blog/tag_6/social-media.html">Social Media</category><category domain="http://www.e-consultancy.com/news-blog/tag_11/consumer-goods.html">Consumer Goods</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_45/shopping.html">Shopping</category><category domain="http://www.e-consultancy.com/news-blog/tag_61/rich-media.html">Rich Media</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_personalisation_1/personalisation.html">personalisation</category><category domain="http://www.e-consultancy.com/news-blog/phrase_nike_1/nike.html">Nike</category><category domain="http://www.e-consultancy.com/news-blog/phrase_chris-shimojima_1/chris-shimojima.html">Chris Shimojima</category><title>Q&amp;A: Nike's digital boss Chris Shimojima</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Chris Shimojima was brought in to steer the online business of Nike in 2006 – a position in which he oversees the direct-to-consumer digital sales of Nike and its sister brands, such as Converse and Hurley.</b>
</p><p>He recently spoke at <a href="http://www.channeladvisor.com/catalyst" target="_self">ChannelAdvisor’s Catalyst event</a> about how the company was generating business online through its Nike+ community and Nike iD, its system that allows shoppers to create customised trainers online and in store.</p><p>After his speech, we asked Chris a few questions about <a href="http://www.nikebiz.com/media/pr/2006/10/24_ecommerce.html" target="_self">Nike’s e-commerce strategy</a>, internal structure and future social media plans. And why its website is <a href="http://www.e-consultancy.com/news-blog/365366/nike-to-kick-the-flash-habit.html" target="_self">100% Flash</a>.</p><p align="center">
	<a href="www.nike.com" target="_blank">
		<img src="http://farm4.static.flickr.com/3117/2391516109_031463b326_o.jpg" border="0" alt="Nike iD site">
		</img>
	</a>
</p><p> </p>]]></description><link>http://www.e-consultancy.com/news-blog/365383/q-a-nike-s-digital-boss-chris-shimojima.html</link><comments>http://www.e-consultancy.com/news-blog/365383/q-a-nike-s-digital-boss-chris-shimojima.html#comments</comments><pubDate>Tue, 22 Apr 2008 09:06:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365383/q-a-nike-s-digital-boss-chris-shimojima.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_34/ebay.html">eBay</category><category domain="http://www.e-consultancy.com/news-blog/phrase_schuh_1/schuh.html">schuh</category><category domain="http://www.e-consultancy.com/news-blog/phrase_multi--channel_1/multi--channel.html">multi-channel</category><title>eBay – a channel to drive sales offline?</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<a href="http://www.e-consultancy.com/news-blog/362818/jessops-launches-reserve-and-collect-service.html" target="_self">
		<b>Reserve and collect</b>
	</a>
	<b>services are all the rage at the moment as retailers integrate their online and offline businesses. But few – if any – have developed an equivalent offering for marketplaces like eBay and Amazon.</b>
</p><p>One company that is looking to do so, however, is footwear chain <a href="http://www.schuhstore.co.uk/home_normal.asp" target="_self">Schuh</a>; one of the most prolific sellers on eBay UK. </p>]]></description><link>http://www.e-consultancy.com/news-blog/365479/ebay-a-channel-to-drive-sales-offline.html</link><comments>http://www.e-consultancy.com/news-blog/365479/ebay-a-channel-to-drive-sales-offline.html#comments</comments><pubDate>Mon, 21 Apr 2008 14:56:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365479/ebay-a-channel-to-drive-sales-offline.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_13/web-measurement-and-analytics.html">Web Measurement and Analytics</category><category domain="http://www.e-consultancy.com/news-blog/tag_4/web-2-0.html">Web 2.0</category><category domain="http://www.e-consultancy.com/news-blog/tag_6/social-media.html">Social Media</category><category domain="http://www.e-consultancy.com/news-blog/tag_7/social-networking.html">Social Networking</category><category domain="http://www.e-consultancy.com/news-blog/tag_54/tv.html">TV</category><category domain="http://www.e-consultancy.com/news-blog/tag_65/online-games.html">online games</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_broadcasting_1/broadcasting.html">broadcasting</category><category domain="http://www.e-consultancy.com/news-blog/phrase_channel-4_1/channel-4.html">channel 4</category><category domain="http://www.e-consultancy.com/news-blog/phrase_matt-locke_1/matt-locke.html">matt locke</category><title>Q&amp;A: Channel 4’s Matt Locke on cross-platform commissioning</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Last year, Channel 4 Education <a href="http://www.guardian.co.uk/media/2007/dec/11/channel4.digitalmedia" target="_self">announced</a> it was ditching much of its TV output and devoting its £6m budget to <i>“high risk”</i> cross-platform projects that could more effectively engage youngsters.</b>
</p><p>With more and more teenagers spurning traditional media, we asked the broadcaster’s commissioning editor Matt Locke about how it is planning to reach them through digital services.</p><p>He tells us if production houses are ready to fulfill its objectives and how Channel 4 is rethinking its focus towards metrics and measurement. Amen to that. </p>]]></description><link>http://www.e-consultancy.com/news-blog/365334/q-a-channel-4-s-matt-locke-on-cross--platform-commissioning.html</link><comments>http://www.e-consultancy.com/news-blog/365334/q-a-channel-4-s-matt-locke-on-cross--platform-commissioning.html#comments</comments><pubDate>Tue, 15 Apr 2008 10:31:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365334/q-a-channel-4-s-matt-locke-on-cross--platform-commissioning.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_2/strategy-and-planning.html">Strategy and Planning</category><category domain="http://www.e-consultancy.com/news-blog/topic_30/search-engine-marketing.html">Search Engine Marketing</category><category domain="http://www.e-consultancy.com/news-blog/tag_1/google.html">Google</category><category domain="http://www.e-consultancy.com/news-blog/tag_2/yahoo.html">Yahoo</category><category domain="http://www.e-consultancy.com/news-blog/tag_3/microsoft.html">Microsoft</category><title>Yahoo in search ad trials with Google</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>This evening has seen an intriguing announcement by Yahoo, but not one that will necessarily please marketers - it is to run an experiment with Google to see if it can boost its search ad earnings.</b>
</p><p>A <a href="http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=303999" target="_self">release</a> from the company said it would begin a limited test of Google's <a href="https://www.google.com/adsense/login/en_US/?sourceid=aso&amp;subid=us-et-pubtools-afs" target="_self">AdSense for Search</a> service, which delivers contextual ads to third party sites.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365416/yahoo-in-search-ad-trials-with-google.html</link><comments>http://www.e-consultancy.com/news-blog/365416/yahoo-in-search-ad-trials-with-google.html#comments</comments><pubDate>Wed, 9 Apr 2008 20:50:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365416/yahoo-in-search-ad-trials-with-google.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_2/strategy-and-planning.html">Strategy and Planning</category><category domain="http://www.e-consultancy.com/news-blog/topic_12/online-advertising.html">Online Advertising</category><category domain="http://www.e-consultancy.com/news-blog/topic_13/web-measurement-and-analytics.html">Web Measurement and Analytics</category><category domain="http://www.e-consultancy.com/news-blog/tag_4/web-2-0.html">Web 2.0</category><category domain="http://www.e-consultancy.com/news-blog/tag_6/social-media.html">Social Media</category><category domain="http://www.e-consultancy.com/news-blog/tag_44/video.html">Video</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><category domain="http://www.e-consultancy.com/news-blog/phrase_edf-energy_1/edf-energy.html">EDF Energy</category><category domain="http://www.e-consultancy.com/news-blog/phrase_youtube_1/youtube.html">YouTube</category><category domain="http://www.e-consultancy.com/news-blog/phrase_2012-olympics_1/2012-olympics.html">2012 Olympics</category><title>EDF Energy's Rob Merrington on advertising</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p align="left">
	<b>
		<a href="http://www.edfenergy.com/html/showPage.do?name=welcome.til" target="_self">EDF Energy</a> recently scored a YouTube hit with its ‘recycled film footage’ ads – the first integrated campaign the firm had created.</b>
</p><p align="left">One of its clips reached the site’s list of Top 20 most clicked on videos in its category, attracting more than 40,000 views. But although it helped generate awareness and feedback, it did not drive many referrals. </p><p>Here, head of brand advertising Rob Merrington tells us about what EDF learned from the campaign and the role digital will play as in the run up to its Olympics sponsorship in 2012.<br/></p><p align="center">
	<a href="http://www.youtube.com/watch?v=vKlC7iGzi-M&amp;feature=related" target="_self">
		<img src="http://farm4.static.flickr.com/3271/2307379592_85f851d870_o.jpg" border="0" alt="EDF's YouTube ad - Save Today, Save Tomorrow">
		</img>
	</a>
</p>]]></description><link>http://www.e-consultancy.com/news-blog/365168/edf-energy-s-rob-merrington-on-advertising.html</link><comments>http://www.e-consultancy.com/news-blog/365168/edf-energy-s-rob-merrington-on-advertising.html#comments</comments><pubDate>Tue, 8 Apr 2008 11:23:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365168/edf-energy-s-rob-merrington-on-advertising.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/topic_35/communities.html">Communities</category><category domain="http://www.e-consultancy.com/news-blog/tag_4/web-2-0.html">Web 2.0</category><category domain="http://www.e-consultancy.com/news-blog/tag_6/social-media.html">Social Media</category><category domain="http://www.e-consultancy.com/news-blog/tag_7/social-networking.html">Social Networking</category><category domain="http://www.e-consultancy.com/news-blog/phrase_facebook_1/facebook.html">Facebook</category><title>Facebook - an e-commerce opportunity?</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Facebook’s platform boss <a href="http://searchengineland.com/071010-223444.php" target="_self">Ben Ling</a> was speaking at ChannelAdvisor Catalyst last week and had some interesting stuff to say about the social network’s e-commerce strategy.</b>
</p><p>One thing that stood out was that it has seemingly not given up on the <i>'Beacon'</i> ads for online retailers that caused such a <a href="http://www.news.com/8301-13577_3-9826664-36.html" target="_self">furore</a> last year. </p>]]></description><link>http://www.e-consultancy.com/news-blog/365396/facebook--an-e--commerce-opportunity.html</link><comments>http://www.e-consultancy.com/news-blog/365396/facebook--an-e--commerce-opportunity.html#comments</comments><pubDate>Tue, 8 Apr 2008 10:03:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365396/facebook--an-e--commerce-opportunity.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_30/search-engine-marketing.html">Search Engine Marketing</category><category domain="http://www.e-consultancy.com/news-blog/topic_35/communities.html">Communities</category><category domain="http://www.e-consultancy.com/news-blog/tag_1/google.html">Google</category><category domain="http://www.e-consultancy.com/news-blog/tag_43/blogs-and-blogging.html">Blogs and Blogging</category><category domain="http://www.e-consultancy.com/news-blog/tag_44/video.html">Video</category><title>Filming online interviews – tips and pitfalls</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>More and more companies are looking for juicy SEO payback by </b>
	<b>persuading execs or clients to go in front of the camera and posting the results up on the web. </b>
</p><p>But although video interviews can be a quick win, getting them right can be more difficult than you would think. We asked for a few pointers from <a href="http://www.smartproductions.co.uk" target="_self">James Smart</a>, who <a href="http://www.channeladvisor.co.uk/video" target="_self">makes corporate videos</a> for ChannelAdvisor, Honda Racing and KPMG, among others.</p>]]></description><link>http://www.e-consultancy.com/news-blog/365360/filming-online-interviews-tips-and-pitfalls.html</link><comments>http://www.e-consultancy.com/news-blog/365360/filming-online-interviews-tips-and-pitfalls.html#comments</comments><pubDate>Tue, 8 Apr 2008 07:30:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365360/filming-online-interviews-tips-and-pitfalls.html</guid></item><item><category domain="http://www.e-consultancy.com/news-blog/topic_32/e--commerce.html">E-commerce</category><category domain="http://www.e-consultancy.com/news-blog/topic_34/accessibility.html">Accessibility</category><category domain="http://www.e-consultancy.com/news-blog/topic_35/communities.html">Communities</category><category domain="http://www.e-consultancy.com/news-blog/tag_20/retail.html">Retail</category><category domain="http://www.e-consultancy.com/news-blog/tag_34/ebay.html">eBay</category><category domain="http://www.e-consultancy.com/news-blog/tag_45/shopping.html">Shopping</category><category domain="http://www.e-consultancy.com/news-blog/tag_67/interviews.html">Interviews</category><title>TameBay's Chris Dawson on eBay UK</title><author>Richard Maven &lt;postman@e-consultancy.com&gt;</author><description><![CDATA[<p>
	<b>Chris Dawson is the co-founder of eBay-related blog <a href="http://www.tamebay.com" target="_self">TameBay</a> and a consultant on how to sell via online marketplaces.</b>
</p><p>We asked him a few things about how eBay is developing as an e-commerce channel for businesses in the UK. </p>]]></description><link>http://www.e-consultancy.com/news-blog/365373/tamebay-s-chris-dawson-on-ebay-uk.html</link><comments>http://www.e-consultancy.com/news-blog/365373/tamebay-s-chris-dawson-on-ebay-uk.html#comments</comments><pubDate>Thu, 3 Apr 2008 15:28:00 UT</pubDate><guid>http://www.e-consultancy.com/news-blog/365373/tamebay-s-chris-dawson-on-ebay-uk.html</guid></item></channel></rss>