E-consultancy - Catherine Toole's Bloghttp://www.e-consultancy.com/news-blog/author-45469/catherine-toole.xmlE-consultancy: Catherine Toole's Blogen-UKCopyright 2008 E-consultancy.comE-consultancy.comhttp://www.e-consultancy.com/images/feed-thumbnail.jpgE-consultancy Internet Marketing Newshttp://www.e-consultancy.com/General / OtherUsability and User ExperienceContent ManagementSearch Engine MarketingE-commerceAccessibilityBusiness to Businessweb writingcontent editorsstandfirsts and headlinesWeb editors: 5 reasons to love standfirstsCatherine Toole <postman@e-consultancy.com> Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

]]>http://www.e-consultancy.com/news-blog/365754/web-editors-5-reasons-to-love-standfirsts.htmlhttp://www.e-consultancy.com/news-blog/365754/web-editors-5-reasons-to-love-standfirsts.html#commentsFri, 6 Jun 2008 08:30:00 UThttp://www.e-consultancy.com/news-blog/365754/web-editors-5-reasons-to-love-standfirsts.htmlStrategy and PlanningWeb Project ManagementSearch Engine MarketingE-commerceweb copywritingweb textunderrated digital copyWeb text that's worth it: the six most underrated types of digital copyCatherine Toole <postman@e-consultancy.com> Digital copy is underappreciated, underrated and - astonishingly - still the poor cousin of the web relaunch process.

]]>http://www.e-consultancy.com/news-blog/365164/web-text-that-s-worth-it-the-six-most-underrated-types-of-digital-copy.htmlhttp://www.e-consultancy.com/news-blog/365164/web-text-that-s-worth-it-the-six-most-underrated-types-of-digital-copy.html#commentsMon, 3 Mar 2008 09:15:00 UThttp://www.e-consultancy.com/news-blog/365164/web-text-that-s-worth-it-the-six-most-underrated-types-of-digital-copy.htmlContent ManagementSearch Engine MarketingCommunitiesSocial MediaBlogs and Bloggingcorporate blogscopywritingcontent'To blog badly is better than not to blog at all'. Discuss...Catherine Toole <postman@e-consultancy.com> “What we need is a blog”. The six words calculated to strike doom into my heart.

As web managers worry increasingly about not being ‘2.0 enough’, I hear this more and more…

]]>http://www.e-consultancy.com/news-blog/364931/to-blog-badly-is-better-than-not-to-blog-at-all-discuss.htmlhttp://www.e-consultancy.com/news-blog/364931/to-blog-badly-is-better-than-not-to-blog-at-all-discuss.html#commentsMon, 28 Jan 2008 09:14:00 UThttp://www.e-consultancy.com/news-blog/364931/to-blog-badly-is-better-than-not-to-blog-at-all-discuss.htmlStrategy and PlanningUsability and User ExperienceContent ManagementE-commerceAffiliate MarketingBusiness to BusinessWeb 2.0Social MediaSocial NetworkingBlogs and Bloggingcopywriting 2.0writing for social mediablog writingMy 7 deadly sins of writing for social media – am I right?Catherine Toole <postman@e-consultancy.com>I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...

]]>http://www.e-consultancy.com/news-blog/363594/my-7-deadly-sins-of-writing-for-social-media-am-i-right.htmlhttp://www.e-consultancy.com/news-blog/363594/my-7-deadly-sins-of-writing-for-social-media-am-i-right.html#commentsTue, 19 Jun 2007 13:44:00 UThttp://www.e-consultancy.com/news-blog/363594/my-7-deadly-sins-of-writing-for-social-media-am-i-right.html