AdWords - Preferred Bidding and Budget Optimiser or not?

Wed, 25 Jul 2007 14:59:00 UT

A few months ago, Google released a couple of new alternatives to the 'maximum cost-per-click' bids on Adwords, called Preferred Bidding and Budget Optimiser.

Preferred Bidding allows you to specify how much you'd like to pay for each click on average, and Adwords will adjust your bids accordingly. Budget Optimiser takes your daily budget and tries to generate as many clicks as possible for your money.

But is this really what you want to be doing? Both of these options are set at campaign level, and neither looks at the conversion rate of individual keywords or Adgroups, or indeed the value of a conversion.

AdWords Agency Secrets Revealed!

Wed, 11 Jul 2007 13:02:00 UT

As the owner of a search marketing agency, I am constantly trying to find ways of increasing the awareness of search within the marketing community.

For too long now search marketing agencies have hidden their knowledge behind a wall of technical jargon in an attempt to keep ownership of these techniques, but this practice is holding back the growth of our industry.

E-consultancy - Shane Quigley's Blog

AdWords - Preferred Bidding and Budget Optimiser or not?

AdWords Agency Secrets Revealed!