E-consultancy - Linus Gregoriadis's Blog

Q&A: Chris Hirst of Grey London

Thu, 17 Jul 2008 08:45:00 UT

Chris Hirst is�the managing director�of Grey London, an advertising agency�whose clients include Procter & Gamble, Toshiba and Channel 5.

We asked him about the extent to which so-called traditional advertisers�are embracing digital.

Affiliate Window and Prezzybox scoop gongs at affiliate awards night

Fri, 6 Jun 2008 08:59:00 UT

When you throw hundreds of affiliate marketers together for an awards night and lay on plenty of champagne and a top-drawer comedian, then you know it�s going to be a fun night�

Companies under invest in web data analysis - new report

Wed, 21 May 2008 13:58:00 UT

Many companies are failing to invest in the brain power which can help them get�maximum value from their web analytics packages, according to new research.

Q&A: Herman Gyr on innovation in the digital age

Mon, 28 Apr 2008 12:28:00 UT

Dr Herman Gyr is a founding partner of the Enterprise Development Group and creator of the Enterprise Development Framework, a model for engaging leaders and other stakeholders in the transformation of their enterprise.

He is also the co-author of The Dynamic Enterprise: Tools for Turning Chaos into Strategy and Strategy into Action and hosts workshops on strategic thinking and business transformation in the digital era.

Irish search market is flourishing - new research report

Fri, 4 Apr 2008 11:25:00 UT

The buzz around search engine marketing in Ireland was evident at a lively Search Marketing World conference held in Dublin yesterday, which coincided with the release of a new report on this market by E-consultancy.

Eric T. Peterson on Web Analytics Wednesdays and the latest trends

Fri, 14 Mar 2008 15:15:00 UT

Eric T. Peterson, the man behind Web Analytics Demystified, is in London later this month for Web Analytics Wednesday. We asked him about these networking events and also got his insights on some hot topics in analytics.

�Don�t pollute the river�, affiliates told

Mon, 25 Feb 2008 21:14:00 UT

Jason Calacanis delivered a typically candid keynote address at the Affiliate Summit in Las Vegas today, during which he urged affiliates to �stop polluting the river�.

Countdown to Affiliate Summit West

Mon, 18 Feb 2008 12:19:00 UT

There is�now less than a week to go before Affiliate Summit �in Las Vegas which E-consultancy will be flying out to along with 2,600 other delegates from 30 different countries.

The scale of this event has grown massively since the first Affiliate Summit conference in November 2003 when there were 200 people. This reflects both the huge growth of affiliate marketing in recent years and also the hard work put in by organisers Shawn Collins and Missy Ward.

Ahead of the 9th Affiliate Summit, we asked Shawn some questions about the conference and the affiliate marketing landscape more broadly.

Publishers face up to challenges of atomisation

Fri, 14 Dec 2007 16:57:00 UT

An important and on-going challenge for�publishers during�2008 will be the continued 'atomisation' of website content, data�and functionality.

Web analytics play central role in customer engagement

Thu, 29 Nov 2007 13:13:00 UT

Web analytics�and measurement are playing an increasingly pivotal role as marketers strive to deliver�the best possible�customer experience, according to two pieces of research published by E-consultancy this month.

Should 'persuasion marketing' have its own budget?

Thu, 8 Nov 2007 12:39:00 UT

There was some lively debate at an E-consultancy Persuasion Marketing roundtable last month about whether this topic constitutes a separate discipline which should have its own processes and budget.

Online Customer Engagement survey is still live

Tue, 9 Oct 2007 14:07:00 UT

There are still a few days left to take part in our�second annual Online Customer Engagement Survey, which�we are carrying out�in partnership with�cScape.

Those taking part in the research will get a free copy of the full report which will be published�next month.�

Affiliate marketers out in force as investment surges

Tue, 2 Oct 2007 21:28:00 UT

The thriving nature of UK affiliate marketing was very much in evidence last week, with a combination of events and new market data adding to the feeling that the industry's star is very much in the ascendancy.

Affiliate Marketing survey is live - take part for free report

Fri, 24 Aug 2007 09:38:00 UT

E-consultancy is offering a free copy of an affiliate marketing report to those who complete an online survey which is live �until 4 September.

User experience - latest roundtable briefing

Fri, 3 Aug 2007 11:48:00 UT

E-consultancy has just published a User Experience Roundtable Briefing based on a lively discussion which took place in London last month.

Revealed: world's top 10 user experience gurus

Fri, 13 Jul 2007 17:34:00 UT

As part of our recent usability research, we asked respondents to name their favourite gurus in the field of user experience, with the aim of producing a Hall of Fame.

Social Commerce Survey - free report on offer

Thu, 28 Jun 2007 12:41:00 UT

E-consultancy is offering a free copy of a research report to those who take part in our social commerce research survey.

Interview: Mike Baxter on checkout best practice

Tue, 19 Jun 2007 10:14:00 UT

E-consultancy this week publishes its Online Retail Checkout Special Report,�a must-read for e-commerce site owners who want to understand how they can reduce abandonment rates.

Here,�Dr Mike Baxter, the�author,�talks about some of the key issues and problem areas associated with checkouts - and some of the 'quick wins' for etailers.

VC firm invests �2 million in Clash-Media

Fri, 15 Jun 2007 09:17:00 UT

Congratulations to online lead generation specialist Clash-Media which has raised �2 million following an investment by venture capital firm MMC Ventures.

Usability market to grow 20% in 2007 - new report

Thu, 14 Jun 2007 17:32:00 UT

The UK market for usability and accessibility will grow by 20% in 2007 to a value of around �180 million, according to a new report published this week by E-consultancy.