E-consultancy - Michael Weston's Bloghttp://www.e-consultancy.com/news-blog/author-44081/michael-weston.xmlE-consultancy: Michael Weston's Blogen-UKCopyright 2008 E-consultancy.comE-consultancy.comhttp://www.e-consultancy.com/images/feed-thumbnail.jpgE-consultancy Internet Marketing Newshttp://www.e-consultancy.com/E-mail MarketingBreaking the email addictionMichael Weston <postman@e-consultancy.com> "Engagement Marketing: Strategies for Conversion and Ongoing Customer Retention" is what it said in the programme.

It sounded safe enough, but as I delivered this presentation at Internet World last month, I wondered if the subject headings on Lines, Crunch, Breaking Habits and a 7 Step Programme (combined with some slightly edgy last minute PowerPoint images) were starting to make it sound more like a discourse on drug rehabilitation than on email marketing!

]]>http://www.e-consultancy.com/news-blog/365712/breaking-the-email-addiction.htmlhttp://www.e-consultancy.com/news-blog/365712/breaking-the-email-addiction.html#commentsThu, 12 Jun 2008 09:38:00 UThttp://www.e-consultancy.com/news-blog/365712/breaking-the-email-addiction.htmlE-mail MarketingemailFTC ups the game on spam protectionMichael Weston <postman@e-consultancy.com> I'm in Atlanta, Georgia at Silverpop's Customer Conference. One of the hot topics here has been yesterday's announcement by the FTC that it is changing the rules in the US around unsubscribing.

Essentially you need to ensure that your reader can kiss you off with a single click, and without having to enter more than an email address.

]]>http://www.e-consultancy.com/news-blog/365621/ftc-ups-the-game-on-spam-protection.htmlhttp://www.e-consultancy.com/news-blog/365621/ftc-ups-the-game-on-spam-protection.html#commentsWed, 14 May 2008 07:30:00 UThttp://www.e-consultancy.com/news-blog/365621/ftc-ups-the-game-on-spam-protection.htmlE-mail MarketingWeb 2.0RSSMobileconvergenceEmail + SMS convergence = customer convenienceMichael Weston <postman@e-consultancy.com> Right person, right place, right time.... right environment: some thoughts on the challenges and opportunities of multichannel customer communications.

]]>http://www.e-consultancy.com/news-blog/365211/email--_--sms-convergence-customer-convenience.htmlhttp://www.e-consultancy.com/news-blog/365211/email--_--sms-convergence-customer-convenience.html#commentsTue, 11 Mar 2008 11:09:00 UThttp://www.e-consultancy.com/news-blog/365211/email--_--sms-convergence-customer-convenience.htmlE-mail MarketingBusiness to BusinessspamSpam is in the eye of the beholderMichael Weston <postman@e-consultancy.com> For me, spam is unwelcome email - if I don't want it, it's spam.

]]>http://www.e-consultancy.com/news-blog/365185/spam-is-in-the-eye-of-the-beholder.htmlhttp://www.e-consultancy.com/news-blog/365185/spam-is-in-the-eye-of-the-beholder.html#commentsWed, 5 Mar 2008 08:30:00 UThttp://www.e-consultancy.com/news-blog/365185/spam-is-in-the-eye-of-the-beholder.htmlE-mail MarketingOnline AdvertisingSearch Engine MarketingAffiliate MarketingGoogleWeb 2.0Google Adwordsabove the linebelow the lineengagement marketingThe end of the lineMichael Weston <postman@e-consultancy.com> Back in the day we used to talk about 'above-the-line' and 'below-the-line' as a proxy for advertising versus direct marketing (and never the twain shall meet).

Digital has changed all that - we need to redraw the line.

]]>http://www.e-consultancy.com/news-blog/365113/the-end-of-the-line.htmlhttp://www.e-consultancy.com/news-blog/365113/the-end-of-the-line.html#commentsFri, 22 Feb 2008 12:33:00 UThttp://www.e-consultancy.com/news-blog/365113/the-end-of-the-line.htmlUsability and User ExperienceE-mail MarketingSaaSSoftware as a ServiceEmail marketers doing it for themselvesMichael Weston <postman@e-consultancy.com> Software as a Service (SaaS) tools help email marketers look smart by keeping it simple - so long as the techies who designed them understand how their customers  do things.

]]>http://www.e-consultancy.com/news-blog/364929/email-marketers-doing-it-for-themselves.htmlhttp://www.e-consultancy.com/news-blog/364929/email-marketers-doing-it-for-themselves.html#commentsWed, 30 Jan 2008 08:30:00 UThttp://www.e-consultancy.com/news-blog/364929/email-marketers-doing-it-for-themselves.htmlE-mail MarketingWeb Measurement and AnalyticsLies, damn lies and averagesMichael Weston <postman@e-consultancy.com> Beware of 'averages' - sometimes they hide more truth than they reveal.

]]>http://www.e-consultancy.com/news-blog/364838/lies-damn-lies-and-averages.htmlhttp://www.e-consultancy.com/news-blog/364838/lies-damn-lies-and-averages.html#commentsMon, 14 Jan 2008 08:58:00 UThttp://www.e-consultancy.com/news-blog/364838/lies-damn-lies-and-averages.htmlStrategy and PlanningE-mail MarketingOnline AdvertisingWeb Measurement and AnalyticsOnline Surveys & ResearchE-commerceSite Monitoring & Testingdata protectionData disaster: why brands should take noteMichael Weston <postman@e-consultancy.com> Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.

]]>http://www.e-consultancy.com/news-blog/364684/data-disaster-why-brands-should-take-note.htmlhttp://www.e-consultancy.com/news-blog/364684/data-disaster-why-brands-should-take-note.html#commentsMon, 3 Dec 2007 16:45:00 UThttp://www.e-consultancy.com/news-blog/364684/data-disaster-why-brands-should-take-note.htmlUsability and User ExperienceE-mail Marketingunsubscribepermissionbest practiceEmail marketing: Keep it simple...Michael Weston <postman@e-consultancy.com> How did a reputable family of brands (whose products I enjoy a little too much) annoy me into hitting the SPAM button?

]]>http://www.e-consultancy.com/news-blog/364663/email-marketing-keep-it-simple.htmlhttp://www.e-consultancy.com/news-blog/364663/email-marketing-keep-it-simple.html#commentsWed, 28 Nov 2007 08:30:00 UThttp://www.e-consultancy.com/news-blog/364663/email-marketing-keep-it-simple.html