E-consultancy - Dela Quist's Bloghttp://www.e-consultancy.com/news-blog/author-39848/dela-quist.xmlE-consultancy: Dela Quist's Blogen-UKCopyright 2008 E-consultancy.comE-consultancy.comhttp://www.e-consultancy.com/images/feed-thumbnail.jpgE-consultancy Internet Marketing Newshttp://www.e-consultancy.com/E-mail MarketingWeb Measurement and AnalyticsOnline Surveys & ResearchE-commerceEmailBeyond opens and clicks: why it’s time for new email metricsDela Quist <postman@e-consultancy.com> Dela Quist explains how new ways of measuring email performance can boost ROI and give you a new perspective on your email strategy. Find out how customer-based metrics could transform your campaigns.

]]>http://www.e-consultancy.com/news-blog/365518/beyond-opens-and-clicks-why-it-s-time-for-new-email-metrics.htmlhttp://www.e-consultancy.com/news-blog/365518/beyond-opens-and-clicks-why-it-s-time-for-new-email-metrics.html#commentsMon, 28 Apr 2008 07:30:00 UThttp://www.e-consultancy.com/news-blog/365518/beyond-opens-and-clicks-why-it-s-time-for-new-email-metrics.htmlE-mail MarketingESPEmail service provideremail marketing technologyChoosing an email service providerDela Quist <postman@e-consultancy.com> One of the questions I am asked most frequently is 'which email service provider or delivery platform is the best?'

The answer is 'how long is a piece of string?'

]]>http://www.e-consultancy.com/news-blog/364902/choosing-an-email-service-provider.htmlhttp://www.e-consultancy.com/news-blog/364902/choosing-an-email-service-provider.html#commentsTue, 22 Jan 2008 14:36:00 UThttp://www.e-consultancy.com/news-blog/364902/choosing-an-email-service-provider.htmlStrategy and PlanningE-mail MarketingE-commerceBusiness to BusinessSocial NetworkingConsumer GoodsEntertainmentPropertyAutomotiveFinancial ServicesPublishingRetailUtilities and EnergyResearchShoppingventure capitalE-mail MarketingemailOpen ratesStrategy and PlanningEmail Marketing: Making Bacn not SpamDela Quist <postman@e-consultancy.com> Dela Quist looks at why 40% of subscribers to an email database may not open a single message they are sent for six months or more.

He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.

]]>http://www.e-consultancy.com/news-blog/364703/email-marketing-making-bacn-not-spam.htmlhttp://www.e-consultancy.com/news-blog/364703/email-marketing-making-bacn-not-spam.html#commentsTue, 4 Dec 2007 13:18:00 UThttp://www.e-consultancy.com/news-blog/364703/email-marketing-making-bacn-not-spam.htmlStrategy and PlanningE-mail MarketingOnline Customer ServiceSocial Networkingemailemail marketingemail frequencyInbox overload - exploding the mythDela Quist <postman@e-consultancy.com> Are we overloading our customers’ in boxes? How many is too many?

Dela Quist sheds light on the question of inbox overload and offers encouragement to email marketers who make an effort to ensure the emails they send are timely and relevant.

]]>http://www.e-consultancy.com/news-blog/364503/inbox-overload--exploding-the-myth.htmlhttp://www.e-consultancy.com/news-blog/364503/inbox-overload--exploding-the-myth.html#commentsThu, 1 Nov 2007 15:18:00 UThttp://www.e-consultancy.com/news-blog/364503/inbox-overload--exploding-the-myth.html