E-consultancy - Damon Lightley's Blog

Is a bad social media strategy worse than no strategy at all?

Thu, 3 May 2007 06:30:00 UT

As a search engine marketing and social media (SMM)�consultant, more firms are approaching�me every week to help them develop integrated�SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

Will Yahoo!'s half-price sale click with advertisers?

Fri, 19 Jan 2007 12:32:00 UT

In a largely unexpected move, Yahoo! Search has reduced its minimum cost per click from 10p�to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft�s recently launched adCenter�and Google�s AdWords.

Xmas is coming, Google is getting fat and it's minus 30!

Mon, 4 Dec 2006 09:48:00 UT

Call me a cynic but why is it that every time Christmas comes round, Google starts to do something out of the ordinary with its organic and PPC algorithms?!

Recruiters face new challenges with their search marketing strategy

Mon, 6 Nov 2006 14:41:00 UT

A couple of weeks back I attended an Onrec Conference titled � �Recruitment Advertising is Moving Online�. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.

However, in this mad rush marketers must�keep a clear head and�not lose sight of the�new challenges�they face in�the Web 2.0 era.

Google launches SearchMash.com

Thu, 5 Oct 2006 16:51:00 UT

Google has�recently released a new search site called SearchMash.com. Although there isn�t a Google logo in sight, a quick look at the privacy policy�reveals that�the site is well and truly�owned by Google Inc.

Google syndicated search on the horizon?

Wed, 20 Sep 2006 09:01:00 UT

I came across an interesting post on the�ZDNet.com blog written by Garett Rogers about Google registering many variations of a "syndicated search" domain on September 15th.

Danny Sullivan to leave Search Engine Watch

Thu, 7 Sep 2006 10:22:00 UT

Well I got in the office early this morning to read that Danny Sullivan, the guy that set up Search Engine Watch back in 1996, has decided to leave both Search Engine Watch and Search Engine Strategies.

e-Recruitment 2.0: The changing face of online recruitment

Fri, 25 Aug 2006 12:00:00 UT

Dropping 2.0 on to the end of words seems to be in vogue at the moment, so I thought I�d better jump on the bandwagon and start my commentary on �e-Recruitment 2.0�� - the future of online recruiting.

So what�s in store for e-recruitment in the Web 2.0 era?

PPC Management Software Firms � Feeling Nervous?

Fri, 11 Aug 2006 14:49:00 UT

Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.

Yahoo! launches corporate blog

Fri, 4 Aug 2006 09:27:00 UT

Do you fancy getting to know the boys and girls over at Yahoo! a bit better? If you do then good news. Yahoo! has launched its own corporate blog Yodel Anecdotal aimed at providing users with insights into Yahoo! and the faces behind the company.

Yahoo! Launches New Search Crawler (Slurp!)

Mon, 31 Jul 2006 14:11:00 UT

Yahoo! recently announced the launch of a new faster, more efficient web crawler. The new crawler ( Yahoo! Slurp as it's known), is designed to navigate through the Web quicker than its predecessor and in the process uses 25% less bandwidth.