E-consultancy - Paul Cook's Blog

IE8 InPrivate mode threatens online ad tracking

Mon, 1 Sep 2008 08:00:00 UT

Will the new privacy measures in IE8 spell the end for third party cookies and how can companies get around these�issues?�

It's time to end the tagging nightmares

Fri, 29 Aug 2008 08:54:00 UT

Never has something seemingly so simple as page tagging caused so many problems.�

Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly.�

The cookie is dead, long live the flash cookie

Fri, 7 Dec 2007 11:23:00 UT

With cookie deletion rates leading to significant problems with tracking online campaigns, a solution finally exists.

However, with greater tracking comes responsibility and consumers are becoming more savvy, as the Facebook 'Beacon scandal' has shown.

Panorama highlights need for brands to monitor placements

Tue, 31 Jul 2007 06:25:00 UT

The problems with network buying exposed by�Panorama last night�have been around for as long as�people have been buying adverts.

However, advertisers can still benefit from blind buying thanks to IASH and improved third party ad serving.

Better measurement holds the key to unlocking brand spend

Fri, 1 Jun 2007 13:00:00 UT

Auditing sites based on unique users�may be a step in the right direction but until figures are adjusted appropriately,�online will lack the credibility to win serious brand spend.

The UK�must adopt the same measurement standards as the US.

Behavioural targeting key to more brand advertising

Tue, 2 Jan 2007 11:43:00 UT

The web�s success as a direct response medium has made its failure to attract brand advertising even more apparent. However,�as the main hurdles�are overcome all of that could change for Web 2.0 enabled sites in 2007.

Measuring Web 2.0 � The death of the page impression

Fri, 3 Nov 2006 17:01:00 UT

Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.

Will Yahoo mash-ups save us from Hotmail?

Tue, 10 Oct 2006 16:31:00 UT

Yahoo�s decision to open up its email API is great news for web mail users and is a great example of what Web 2.0 is about. How long will it be before a major retailer like Tesco follows suit?

Banner advertising 2.0 � Bebo leads the personalised banner ad revolution

Tue, 3 Oct 2006 17:00:00 UT

Bebo�s recent decision to allow users to decide which types of ads they want to see highlights the need to make banner advertising more relevant. The next generation of ad serving tools will learn what consumers are interested in and will lead to a renaissance for direct response banner advertising.