E-consultancy - Internet Marketing - News, Blog and Press Releases

Google's Flash indexing - good or bad for SEO?

Fri, 4 Jul 2008 12:10:00 UT

Flash sites can be a nightmare from a user experience perspective, so we were�surprised by Google's decision this week to begin to indexing content from Flash files (SWF).

One major argument against the use of Flash has been that the major search engines have been unable to effectively index the content contained within these files, so websites using this software have been losing out in the search rankings.

But the main arguments are that Flash sites are often inaccessible and their architects often try to reinvent the wheel, which leads to all manner of user experience nightmares.

The Web Week in Review

Fri, 4 Jul 2008 08:00:00 UT

From a court ruling in the Viacom/YouTube lawsuit to reports that Microsoft is still eyeing Yahoo, Drama 2.0 found no shortage of drama in the news to attract his interest this week.

Free and low-cost PDF software programs

Fri, 4 Jul 2008 07:45:00 UT

Providing certain documents in Adobe PDF format has many advantages. The format is open, available on almost every platform, widely-used and the Adobe Acrobat Reader is installed on most consumer and business computers (PCs, Macs, etc.).

Additions to Gator congregation

Thu, 3 Jul 2008 23:00:00 UT

CommuniGator Ltd, a leading email marketing software provider, today announced a major release of the GatorMail e-marketing platform. The credit crunch and looming recession are putting pressure on marketers to reduce budgets and work ever more efficiently. The new features of GatorMail are designed...

Bazaarvoice enters French market with retail giant Fnac.com

Thu, 3 Jul 2008 23:00:00 UT

New Paris office complements social commerce provider Bazaarvoice’s existing UK and US operations and signs French retailer Fnac as its first customer

Bazaarvoice has opened a new European office in Paris; signing retail giant Fnac as its first customer.

Fnac is replacing its in-house solution...

Sally Robins is appointed as Communication Director of the Steria Group

Thu, 3 Jul 2008 23:00:00 UT

Sally Robins is appointed as Communication Director of the Steria Group

London, 4 July 2008 - Her mission will be to continue the international development of the Steria brand and to drive proactive communications across the Group, ensuring that all communications (internal and external) support company...

Steria secures �Dorset Direct� contract with Dorset County Council

Thu, 3 Jul 2008 23:00:00 UT

Steria to deliver £1.7 million in net efficiency gains per annum through contact centre upgrade

London, 4 July 2008 - Steria, a leading European end-to-end IT services company, has announced a three year deal with Dorset County Council to enhance its ‘Dorset Direct’ customer contact centre through...

Tapan Bhat, VP of Yahoo Front Doors, on Yahoo Buzz

Thu, 3 Jul 2008 11:51:00 UT

A few months ago Yahoo! released the beta version of Yahoo! Buzz, which is a user-rated news site that is already closing in on 10m unique users per month.

Here we talk to Tapan Bhat from Yahoo!'s Front Doors team, who explains more about the company's plans to encourage user participation while making friends with lots of publishers...

Drucker applied to digital marketing

Thu, 3 Jul 2008 07:45:00 UT

Peter Drucker is widely considered to be the father of modern management theory.

Many of his papers and books are required reading for management students and I think it'd be hard to find a top CEO who isn't familiar with his work.

Greenlight bolsters luxury client roster with Mr & Mrs Smith

Wed, 2 Jul 2008 23:00:00 UT

Online boutique and luxury hotel directory, Mr & Mrs Smith, has appointed specialist search marketing agency Greenlight to handle its paid search activity. The account was previously held by DBD Media. The appointment marks Greenlight’s success in the luxury travel market and follows on from its recent...

Mercado joins Bazaarvoice Radius to help marketers execute integrated social commerce strategies

Wed, 2 Jul 2008 23:00:00 UT

Mercado, leading eCommerce solution provider, today announced that it has joined Bazaarvoice Radius (www.bazaarvoice.com/radius), a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies, and technology vendors. Through Bazaarvoice...

WebAbacus unveils new �Single-Click� interface in latest web analytics tool

Wed, 2 Jul 2008 23:00:00 UT

WebAbacus, the technology arm of digital customer experience expert Foviance, today announces the launch of WebAbacus 6.0, a web analytics tool that sets industry firsts for its graphical and visual capabilities.

The company has incorporated hundreds of interface improvements into the new upgrade,...

Efficient Frontier wins search engine marketing deal with moneysupermarket.com and travelsupermarket.com

Wed, 2 Jul 2008 23:00:00 UT

Leading price comparison sites moneysupermarket.com and travelsupermarket.com have today moved their search engine marketing technology and services to Efficient Frontier.

The decision to move to Efficient Frontier was based on its proven technology and knowledgeable account development team. It will...

Mobile roundtable - best practice debate wide open

Wed, 2 Jul 2008 10:20:00 UT

Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .

And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don�t think was necessarily settled.

Establishing customer trust - dos and don'ts

Wed, 2 Jul 2008 08:30:00 UT

Reports of online fraud are often enough to make customers think twice about shopping on the internet, so how can you reassure them?

There are a number of things that retailers can do to make customers feel safe about shopping online, as well as mistakes that can damage trust in an e-commerce website.

Survey: online retailers bullish despite economic woes

Wed, 2 Jul 2008 08:15:00 UT

Consumers may be feeling less-than-confident due to worsening economic conditions, but online retailers still have swagger in their step.

Testing for profit

Wed, 2 Jul 2008 07:45:00 UT

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don�t convert well can be improved for profit.

Adding white papers and case studies to your website

Wed, 2 Jul 2008 07:30:00 UT

If you run a business that provides information to prospective customers through a website, you may want to consider offering downloadable white papers or case studies.

Matt O�Brien to head Cheeze in new MD role

Tue, 1 Jul 2008 23:00:00 UT

Matt O’Brien, client services director at digital direct marketing agency Cheeze, - a member of Digital Marketing Group plc, has been made managing director of the agency.

O’Brien takes over the reigns from Katherine Jerman who, retaining her title as ‘founding partner’, will take a six month sabbatical...

Halfords successfully launches customer ratings and reviews online to enhance purchase decisions on the web and in-store

Tue, 1 Jul 2008 23:00:00 UT

Car and travel specialist Halfords adds Bazaarvoice Ratings and Reviews and Ask & Answer to improve customer experience and drive sales

Halfords, the nationwide car accessories and travel products retailer, has successfully launched customer ratings and reviews on its web site; improving the consumer...