Many online purchases disappoint shoppers - survey

Nearly half of online shoppers in the UK have apparently purchased an item online but faced disappointment once it has been delivered.

The figure comes from a survey of over 2,000 consumers by vzaar.com, which provides video technology to sellers on eBay.

It, not surprisingly, says the research highlights the role good quality videos and images can play in boosting online sales.

The research found...

• 58% believed the use of video made sites look more professional, while 42% would have more trust in sites that do so.
  
• The ability to view a product on video made 52% of respondents more likely to buy from that site.
  
• 46% had been disappointed after receiving a product ordered online.

Related stories:
How to use images to increase conversion
Ebay introduces video listings
Will it Blend? viral videos boost sales  

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