Microsoft to relaunch Live Search

2. I like more the attempt to differentiate the Live service from the Google one than the result obtained.

Yesterday I was reading an interesting article that was taking this new layout as an example to introduce a discussion about differentiation.
The discussion was about the necessity to "copy" the graphic of the main competitor rather than using a completely new one.
In other words: is it better to do something new, so to differentiate the service, or to make a very similar layout, in order not to scare the users and try to steal customers from the competitor?

Personally I prefer the second choice, because makes the market more dynamic.

At the same time, I think that this layout will not be definitive: I don't know what, but there is something that I don'tlike (maybe the colours, maybe it's too "horizontal"...)

Romano Panzacchi