WCM, Analytics, Web Optimisation, MVT and Targeting. Get advice from experts! FREE event
Weblinx Ltd are a search engine marketing company that structure websites so that they are search engine friendly
Its all about the timing... Discover how Pure puts your message in front of every recipient at the right time
Are you doing something truly innovative in digital marketing or e-commerce? Enter the Innovation awards today
Supermarket giant Tesco is to move into the online price comparison market this week, with the launch of a website offering a range of finance products and services.
Tescocompare.com is a joint venture between Tesco and the Royal Bank of Scotland. The site is due to launch on Friday, offering financial services from RBS companies like Churchill, but also from other providers.
Tesco will be joining a busy market, with the likes of moneysupermarket.com, which was valued at £1bn for its recent IPO, and Admiral's confused.com already well established.
Price comparison sites have been criticised recently for perceived bias in their listings, so it will be interesting to see if Tesco favours the financial services offered by its partner in the venture.
Related stories:
Tips on producing a shopping comparison feed
Related research:
Shopping Comparison - Roundtable Briefing, June 2007