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A survey of the UK's home computing habits has revealed that over-55s are the most frequent home PC users in the UK.
The Microsoft survey of 1,000 UK PC users found that 95% of those aged 55 and over used the internet on a daily basis, compared with 85% of 16-24 year olds. Seventy seven percent of the group go online more than once a day, compared with 72% of 16-24s.
The survey backs up other research pointing to the growing importance of silver surfers - an AXA survey back in February, for example, found that over 55s preferred surfing the net to more traditional pastimes.
Hitwise stats from May also found that silver surfers were close to becoming the largest demographic group online and accounted for 22% of all internet visits in May.
Other stats from the Microsoft survey include:
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However, while customers like researching on the web, I still think there is some resistance to transacting online, with many still feeling more comfortable giving credit card details over the phone. I think there is still work to be done in reassuring people in this demographic that the web is a safe and secure place.
Matthew Finch
Warner Breaks