The majority of small businesses in the UK have yet to realise the commercial benefits of the internet, according to a new report.
The UK Online study found two thirds of British firms with fewer than ten employees have no internet connection.
Over half (51%) of those that do do not have a company website, while 17% are still on dial-up.
Shane Redding, chairman of the Institute of Direct Marketing, said:
"Small businesses have been relatively slow to reap the rewards that an effective online presence can bring.
"There is a clear need for small business owners to better understand the opportunities available so that they can continue to thrive and compete against larger businesses."
The survey covered 600 UK firms.
Stumble It!
Save to del.icio.us
Analyst forecast for 2009
Site review: Matalan
Web 2.0
Graham Charlton
Online Advertising
Managing Director at eConversions
23 June 2007 12:19PM
This is a very real problem and small businesses across the country are missing out on the huge potential the web offers to target new customers and grow their business.
We've just launched a new website, Welovelocal.com (http://www.welovelocal.com/businesses/) which looks to readdress this balance, by offering a free, easy to use customisable web presence for small businesses where they can connect with new customers online.
There are a number of obvious barriers to entry for small businesses, notably lack of technical expertise and indeed the will power to set aside enough time to even begin looking into setting up a website. More needs to be done to demonstrate the value that maintaining a web presence can have for smaller companies.
Head of e-Business at The North East Regional Portal 2001 Ltd
26 June 2007 14:14PM
Although an interesting study the survey only covered 600 companies, I don't think it is wise to draw too many conclusions as this sample is hardly going to be representative of the UK.