Discover the complete 360°-panorama in Digital Marketing at Europe's biggest digital marketing fair - 17-18 September Register free today
Hear how Comet, John Lewis, Manutan •increased conversion up to 75%•online sales by 10% •saw £m’s extra sales
Its all about the timing... Discover how Pure puts your message in front of every recipient at the right time
Internet banks have fared particularly badly in a new study that suggests the industry has lost trust from the majority of UK consumers.
The Unisys-commissioned survey found that 71% of customers do not trust their banks, while the two worst rated brands were web-based.
At a time when the industry is under fire over charges and profits, 82% of respondents attributed ‘respect for customers’ as an important issue in gaining their trust.
Disrespectful attitudes, poor privacy, weak IT and poor corporate governance were among the main problems they highlighted.
According to Unisys, the results also suggest face-to-face interaction is important to consumers, as the lowest six rated banks had no High Street presence.
Elton Birden, the company's VP of UK Financial Services said:
“Banks must look beyond firewalls and data breaches and understand that consumers consider everything when deciding where to place their trust.
"The poor performance by the online banks also suggests that face-to-face contact and the ‘human touch’ count for a lot with the British public."
Related stories:
Why do banks suck so badly at online customer service?
Want the latest headlines for your commute? Browse from your mobile: www.econsultancy.mobi
PPC search engine marketing by Browser Media
Proactive hosting and
managed services provided by
Netstore Plc
Login
Add to Del.icio.us
Digg this
Add to reddit
Add to Y! MyWeb
The two teams often don't really talk...I mean real dialogue with each other.
Customers comparing the two operations are bound to be unhappy with one aspect or another.