London-listed online casino operator PartyGaming is to run web advertisements to make up for the impact of recently-introduced US anti-gambling laws.
The company has signed with the Traffic Marketplace advertising network to place ads on PartyPoker.com and PartyPoker.net in the US.
The site's revenues were hit last year when the Unlawful Internet Gambling Enforcement Act banned casino sites from taking money for plays.
The deal will see the sites run pop-ups, rich-media banners and integrated sponsorships.
"The demographics are just astounding," said Calvin Lui of Traffic Marketplace parent Connexus.
"And it's a very captive experience. You actually download a software application that has the game on it. So it's not a web surfing experience and you are actually engaged in a game.
"The dealer may be a character that you can create. Say you're rolling out a new movie. Jack Sparrow could be the dealer and the table felt could be Pirates of the Caribbean - you could have a place to click for a previous of the movie."
PartyGaming, like many British gaming companies, is listed on the London Stock Exchange but headquartered off-shore, in Gibraltar.
Posted 18 June 2007 09:10am by Robert Andrews with 2 comments
Tags: Rich Media
Topics: Online Advertising
Sectors: Gaming & Gambling
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Graham Charlton
Online Advertising
19 June 2007 16:46PM
Screw PartyGaming!!!!!
They do not allow me as an american to use my account with my real money but deduct $5 when my account is not active for 180 days. That's a sweet deal for them.
I sure hope they don't expect me to be a customer when and if this gaming issue is resolved.
Screw PartyGaming!!!!!
Frank
3 July 2007 05:15AM
Party Poker now uses way to much of cpu usage and freezes. this is a Horrible idea . Once we are allowed to play real money again in the states , Party poker is pushing US players away!!!!!!!!!!