The co-founders of Lastminute.com, Brent Hoberman and Martha Lane Fox are reuniting for a new web venture - an interior design website.
Mydeco.com aims to become a one-stop shop for people who want to redecorate their homes, selling furniture and other items, as well as giving help and advice.
Lane Fox, who last week joined M&S as a non-exec director, will become a part-time director of Mydeco. Hoberman is executive chairman.
According to The Times, Mydeco will be one of the largest European tech startups, having raised around £5m in seed capital.
The pair founded lastminute.com in 1998, making the company into the country's best known travel site, before selling the firm in 2005.
Posted 29 May 2007 15:08pm by Graham Charlton with 1 comment
Topics: Ecommerce
Sectors: Consumer Goods
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Graham Charlton
Online Advertising
16 May 2008 17:38PM
Congratulations! I hope my deco with this sort of capital will be most famous brand in the UK but www.mogio.co.ukis much behind them. they are just builders based in SW London, but if you are looking for a company with bargain product from local retailers that is the best place to go http://www.mogio.co.uk see you there!