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The document contains a summary of the discussion which covered the following areas:
-) Response rates, deliverability and unsubscribes
-) Customer data and integration
-) Fully managed service, ASP or in-house system?
The briefing also contains useful information about email marketing trends, the latest statistics and a section on useful white papers and reports (including our recently published Email Marketing Business Case and Request for Proposal templates).
Attendees at our roundtable included representatives from the following companies: Cheetahmail, CommuniGator, CT Shirts, e-dialog, Epsilon, Legal & General, Prudential, Signet, Silverpop, and Time Magazine.
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Well done on another excellent report from e-consultancy! I will be sure to recommend it.
Chris