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Blog search engine Technorati has added a new feature that ranks blogs by 'authority', replacing earlier references to how many inbound links a blog has generated.
A blog's 'authority' is now determined by the number of sites linking to it, rather than the overall number of links, with better scores for link-love from higher-placed blogs.
Technorati has also changed the blog profile page, removing the Alexa traffic graphs and adding the most recent posts, as well as references from other blogs.
Meanwhile, Technorati has announced that it has expanded its Series three round of funding to $11.52m (£5.8m), adding DC Incubation to existing investors Draper Fisher Jurveston and Mobius Venture Capital. Rumours had been circulating that the site was up for sale.
Further reading:
Blogosphere still growing - Technorati
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How do they even generate revenue with a broken system?
This is a dot com bubble company.