Its all about the timing... Discover how Pure puts your message in front of every recipient at the right time
The leading worldwide SEM firm. It’s pure logic. Let us take care of the maths. Download
The online exchange for behaviourally targeted advertising. To join free CLICK HERE
Talented and trained graduates with a passion for digital are available now through our new Digital Graduate Academy
And win a racing weekend at legendary Nürburgring in Germany
E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.
Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.
But, despite the majority view, more recipients opened the messages on a Wednesday, while click-through rates were also higher than at any other time in the week.
"The theory behind this is perhaps people have more time on a Wednesday," according to a post on the Emailcenter UK blog.
"Less people are on holiday and away from their work email, while consumers are presumably not enjoying a night out on a work day."
The research methodology was not disclosed. The company claims over 300 corporate clients including Andrew and P&O.
It said the findings were "surprising". The data also showed more clicks are made from emails on a Friday.
Want the latest headlines for your commute? Browse from your mobile: www.econsultancy.mobi
PPC search engine marketing by Browser Media
Proactive hosting and
managed services provided by
Netstore Plc
Login
Add to Del.icio.us
Digg this
Add to reddit
Add to Y! MyWeb
The research has also collected and analysed the times of the day emails are sent. We also tagged an industry sector against each email campaign so we will be showing how results and trends differ for each sector.