Le Web 3: Second Life firms 'not yet strong enough'

T-shirt maker American Apparel opened an in-world virtual store this summer, before the alternate-reality world enjoyed a surge in popularity from a wave of newspaper and magazine features.

Fisher also updated the conference audience with a range of statistics on business in Second Life:-

• $7m is exchanged in trade by avatars every month
• The SL economy is worth $84m
• Not including land deals, there are $500,000 in monthly purchases
• There are over 7,000 businesses in-world
• The average revenue of the top 10 businesses is $25,000
• The top 100 businesses gross $6,300 on average

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