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Virgin Atlantic is preparing to launch an in-flight text messaging service which will allow passengers to have their questions answered at 35,000 feet.
Passengers can text questions from their seat-back TV screens to a land-based answering service which promises to answer them within minutes.
The Richard Branson-owned airline says users can ask questions on any topic they like.
"It's a great way to ask for a recommended bar in New York, what's the best way to get over jet-lag, or what's the best way to chat up the cabin crew," a Virgin spokeswoman told Reuters.
The service’s launch comes as airlines are attempting to increase non-ticket sales.
However, sending text messages from mobile phones is still prohibited due to interference issues.
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