Using Flash to communicate your key messages

Two weeks ago I pondered whether Fjax was the best use of Flash (ever), but having just visited the Bloggerkit homepage I’ve found a superb example of how Flash can be used to communicate a message quickly, in this case ‘what is bloggerkit and how does it work’.

Pure Flash websites are in my view rotten to the very core and often a shimmering example of what not to do, if search engines remotely matter to your business (let’s leave the accessibility / usability issues alone for now).

There are always exceptions, like microsites used to support ad campaigns, but as a rule of thumb Flash should be avoided. Microsites are of course pretty much redundant these days, so perhaps that's a poor example...

When used in chunks, Flash can be a great tool for the presentation of rich content. We use it for our ‘one-minute pitch’. Bloggerkit has prioritised its Flash module – it sits bang in the centre of its homepage, which is valuable page estate, so I reckon it must be working for them. And very good it is too.

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