E-marketing. Simple, cheap and instantaneous - in theory an ideal form of marketing communication. However, the low cost of transmission and the ease of delivery and receipt of eMarketing is not an automatic guarantee of increased sales and profitability.....
... piece of information for the Post Implementation Review, highlighting the efficiency (or otherwise) of the team in defining requirements up front. Once again, this spreadsheet contains some harmless macros to assist with filling in the form.
