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Organisation: E-consultancy, Price: Free to subscribers Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report. The 224-page guide gives a det..... |
| Organisation: IQ Content, Price: Free Description: A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategies employed by four major brands: Accenture, BearingP..... |
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