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1. Landing Pages and Conversion Efficiency, 11 May 2006

Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if yo.....

2. IT Marketing Metrics Guide: 2004 Data for Software, Hardware, &Services Marketers - Executive Summary, 1 Jul 2004

Organisation: MarketingSherpa, Price: Free
... small business usually has a higher response rate than bigger businesses), different ...

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