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Organisation: Steelside, Price: Free Description: Despite a significant increase in the number of interactive TV advertising campaigns during 2001, levels of awareness of the new opportunities remain low. Most marketers have still not been briefed by their advertising agencies on what the technology is capable of. Many are unaware of how to achieve..... |
| Organisation: Steelside / e-consultancy, Price: Free Description: You've heard about SMS-TV? The 'red button'? Voting for Big Brother and the like...? This 40-page report commissioned by BT agilemedia, and written by Steelside and e-consultancy, looks at what the main UK broadcasters will be doing with interactivity over the coming two years. It answers questi..... |
| Organisation: IDS, Price: Free ... Interactive TV Survey 2004 IDS IDS A white paper that investigates the ... and client communities towards interactive TV advertising. Conducted ... areas: 1. Market knowledge. 2. Interactive advertising has a definitive ... attitude to the future. 0kb PDF 2005 ids, interactive, advertising, survey, 2004 ... |
| Organisation: Datamonitor plc, Price: $3,995.00 ... http: Games and gambling using interactive TV is an exciting fledgling market ... opportunities lie? And who has digital TV anyway? Datamonitor?s new report ... Discover: *Who will be using interactive TV *Key market segment characteristics ... casual gambler and gamer *How interactive TV is forming a new type of customer ... |
| Organisation: eMarketer, Inc, Price: $795.00 ... Interactive TV: Reality & OpportunityeMarketer, Inc Interactive television ... potential now. In its latest report, Interactive TV: Reality & Opportunity, eMarketer ... work with the new technology. Interactive TV: Reality & Opportunity covers ... marketers, retailers, interactive service providers, TV broadcasters, cable ... |
| Organisation: IDC, Price: $4,500.00 ... Interactive TV Households: European Forecast and Analysis 2001-2006IDC ... forecasts the take-up and usage of interactive TV services by Western European ... of network operators supplying interactive TV services are provided. 0kb ... |
| Organisation: e-consultancy, Price: Free ... TV & Broadcast Interactive Services – Top Issues, Trends, Resources e-consultancy ... the minds of those responsible for interactive services at the UK broadcasters ... do they think the trends will be for interactive over the next 12 months ... by those attending the the ‘TV & Broadcast Interactive Services’ roundtable ... |
| Organisation: Andersen / Media Guardian, Price: Free ... bandwidth, cable, ADSL, ISDN, interactive, TV, digital, optic, rollout, ... |
| Organisation: IDC, Price: $4,500.00 ... U.S. Interactive TV Households Forecast and Analysis, 2003-2007IDC Greg ... This IDC study examines the U.S. interactive TV (iTV) market and presents IDC ... digital cable and satellite TV who are equipped with interactive applications ... enhanced programming, tcommerce, and interactive advertising, that run on ... |
| Organisation: Informa Group, Price: $1,435.00 ... Games revenues from the Internet, interactive TV and mobile phones accounted ... people worldwide will play mobile, interactive TV and online games. <p></p> Use ... <li>Internet Gaming</li> <li>Interactive TV games</li> <li>Mobile games ... Pace</li> <li>Eidos</li> <li>Two Way TV</li> <li>Vivendi Universal Publishing ... |
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