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Usability & Accessibility Buyer's Guide 2006 Organisation: E-consultancy, Price: Free to subscribers
Description: Usability and Accessibility are rightly perceived as fundamental building blocks by savvy internet marketers, keen to improve user experience for site visitors while keeping the likes of the RNIB happy. This guide is primarily aimed at buyers of usability and accessibility services, but also cont.....
Interactive TV Advertising: A Marketer's Guide Organisation: Steelside, Price: Free
Description: Despite a significant increase in the number of interactive TV advertising campaigns during 2001, levels of awareness of the new opportunities remain low. Most marketers have still not been briefed by their advertising agencies on what the technology is capable of. Many are unaware of how to achieve.....

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