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(displaying 1-4 out of 4 found)
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Interactive TV Advertising: A Marketer's Guide Organisation: Steelside, Price: Free
Description: Despite a significant increase in the number of interactive TV advertising campaigns during 2001, levels of awareness of the new opportunities remain low. Most marketers have still not been briefed by their advertising agencies on what the technology is capable of. Many are unaware of how to achieve.....
Organisation: Steelside / e-consultancy, Price: Free
Description: You've heard about SMS-TV? The 'red button'? Voting for Big Brother and the like...? This 40-page report commissioned by BT agilemedia, and written by Steelside and e-consultancy, looks at what the main UK broadcasters will be doing with interactivity over the coming two years. It answers questi.....
Organisation: E-consultancy, Price: Paid-for
... Effortmark Elemental Creative fhios Flow Interactive Foolproof Foviance ...
Usability & Accessibility Buyer's Guide 2006 Organisation: E-consultancy, Price: Free to subscribers
Description: Usability and Accessibility are rightly perceived as fundamental building blocks by savvy internet marketers, keen to improve user experience for site visitors while keeping the likes of the RNIB happy. This guide is primarily aimed at buyers of usability and accessibility services, but also cont.....

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