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| Organisation: Decide Interactive, Price: Free Description: Paid Inclusion is where a website pays to be included in a search engine (or directory) index. But what different kinds of paid inclusion are there? And who provides them? At what cost? What is the difference between paid listings and paid inclusion? Or URL inclusion and XML inclusion? This p..... |
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Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier. Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when..... |
| Organisation: DoubleClick, Price: Free ... larger-sized units are the new standard; click rates are stable across rich media ... and non-rich media units; and view-throughs (a measure of the in-direct ... continue to represent twice the rate of click-throughs. The company also ... to reign; taking on the banner * Click rates stable for rich media and ... |
| Organisation: CIO Decisions, Price: Free Description: New Year's resolutions always remind me of IT projects: They have a wretched yet well-deserved reputation for failure. My theory is that we fritter away so many of our annual resolutions because we make them in a vacuum, with only ourselves involved. So I'm up for something new in 2006, something th..... |
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