Measurement, Analytics and Optimisation Briefing - October 2008

This free, 12-page briefing contains a write-up of an E-consultancy roundtable on Measurement, Analytics and Optimisation (registration required).

The document contains the following:

-) Overview of marketplace (including valuation and trends)
-) A summary of the discussion
-) Relevant statistics
-) Resources and links

Topics discussed included:

-) Benefits and feasibility of an all-encompassing solution
-) Greater convergence between online and offline data
-) Multivariate testing and optimisation
-) Web 2.0 and mobile
-) Tagging
-) Privacy settings
-) Measuring social media

Attendees included representatives from the following organisations: Cancer Research, Fidelity, GE, IPC, Liverpool Victoria, Marie Curie Cancer Care, Mars Drinks, Maxymiser, Pentland, Omniture, Optimost, RedEye, Rightmove, T-mobile, VFC and WebTrends.

Topic Relevant Keywords

web, analytics, optimisation, optimization, multivariate, testing, MVT, tagging.

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