Paid Search Marketing: A Beginner's Guide

About this Guide

This guide aims to be the first step in a journey that will see you become a fully-fledged expert in paid search marketing – one of the central tools companies need to become successful online.

You can use the guide to discover what paid search is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in it can be a very smart move. But view it as a jumping-off point. Other reports we have published go into much more detail about all these things.

Contents

• What is this report and who is it for?
• What is a search engine?
• Why do people use search engines?
• What is search engine marketing?
• What is paid search marketing?
• Which is better? Paid or organic search?
• The basics – how does paid search work?
• Why does paid search matter?
• Why should I bother with paid search?
• What kind of results can I expect from paid search?
• Who manages paid search?
• Where do I start with paid search?
• Further reading

Download

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Paid Search Marketing - A Beginner's Guide (DOC)" (834.6 kb .doc) »

 Download "Paid Search Marketing - A Beginner's Guide (PDF)" (1.1 mb .pdf) »