Search Engine Optimisation (SEO): A Beginner's Guide

About this Guide

This guide aims to be the first step in a journey that will see you become a fully-fledged expert in search engine optimisation (SEO) – one of the central tools companies need to become successful online.

You can use the guide to discover what SEO is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in it can be a very smart move. But view it as a jumping-off point. Other reports we have published go into much more detail about all these things.

Contents

• What is this report and who is it for?
• What is a search engine?
• Why do people use search engines?
• What is Search Engine Marketing?
• What is Search Engine Optimisation (SEO)?
• Which is better? Paid or organic search?
• The basics – how does SEO work?
• Why does SEO matter?
• Why should I bother with SEO?
• What kind of results can I expect from SEO?
• Who manages SEO?
• Where do I start with SEO?
• Further reading

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 Download "Search Engine Optimisation: A Beginner's Guide (DOC)" (832 kb .doc) »

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