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Bitpipe Network User Study: Readership and Usage of White Papers in the IT Buying Process

Title	Bitpipe Network User Study: Readership and Usage of White Papers in the IT Buying Process
URL	http://wp.bitpipe.com/resource/org_973204426_74/2003_White_Paper_Study_bpx.pdf Go to this White paper or Report »
Organisation	Bitpipe
Author(s)
Price	Free
Year of Publication	2003-02-25
File type	PDF
Description	The purpose of this study was to identify how white papers are used by IT professionals in the buying process for technology products and services. Information sought included the number of white papers the technology professional had downloaded within the last year; the actions taken by the IT professional after downloading a white paper; the influence of white papers on the direct purchase of a product or service; the influence of a white paper on the technology professional?s perception of a vendor/supplier; the purpose for reading white papers; and their overall utility.
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