What is digital marketing?
Digital marketing refers to a range of disciplines relating to the marketing of goods and services online. From banner advertising on websites and email campaigns (solicited or not!) through to content creation for websites, working with search engines to improve your brand's visibility and using social media sites, blogs and user generated content (UGC) to get your message across, there are a huge range of disciplines to choose from.
What roles might I get?
Digital is all about practical experience, so your level of knowledge will greatly influence the kind of role you get. Good entry level positions take into account your particular interests and skill set and will usually see you working with a team of more experienced individuals so you get great on the job training.
You will find there are plenty of opportunities to indulge your analytical, creative or technological interests and you have the choice to work in-house for a specific brand, or at an agency working with several clients. Positions are available across every industry, including retail, financial services, music and travel, but whatever role you take on, digital marketing is evolving so quickly you will always be at the cutting edge, so a willingness to continue learning and a real passion for online technologies is essential.
Entry level positions include:
- Ad Trafficker
- Content Administrator
- Trainee Search Engine Optimisation Specialist
- Digital Marketing Assistant
- Digital Sales Executive
- Trainee Usability Consultant
- Junior Copywriter
- Agency account Executive
What are the pay and perks like?
Graduate starting salaries in London generally range from £18,000 to £22,000, and the online nature of the work means many digital marketers benefit from flexible working, including working from home. For those with a couple of years experience and proven aptitude salaries can rise quickly as there is currently a shortage of skilled digital people.
Involvement in marketing campaigns means invites to product launches and parties and the relatively small number of digital marketers means there is a great professional community with whom to share your insights and experiences.
Most employers are keen to provide training to maintain their position at the leading edge. As a relatively new discipline, digital marketing is continuously evolving so there's always something new to explore and the current skills shortage means the opportunities for advancement are great for individuals with good training and proven practical ability.
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