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eCRM |
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| Related Terms | CRM, ERP, SFA |
| Related Sites | http://www.crmguru.com, http://www.crm-forum.com, http://www.crmcommunity.com, http://www.crmassist.com |
| Description | electronic Customer Relationship Management. The internet-enabled variant of CRM. eCRM's aim is to generate maximum value to the organisation by engineering the customer’s experience with the brand at every (digital) touch point. This means that eCRM is a system that: 1. provides a means and method to enhance the digital experience of the individual customers SO that they will remain customers for life 2. provides both technological and functional means of identifying, capturing, and retaining e-customers 3. provides a unified view of the customer across the enterprise |
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