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SFA |
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| Related Terms | ERP, CRM |
| Related Sites | http://www.sfa.com, http://www.sales.com, http://www.salesforce.com |
| Description | acronym for Sales Force Automation. SFA systems aim to automate business tasks such as inventory control, sales processing and tracking of customer interactions, as well as analyzing sales forecasts and performance. Increasingly SFA is becoming replaced by CRM - Customer Relationship Management. Big players in the SFA space include Siebel Systems, Clarify and Oracle |
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