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| Related Sites | http://www.sethgodin.com/ideavirus/ |
| Description | A tightly connected group of people who have similar interests, a similar culture, and talk to each other regularly. Hives are important to any marketer using targeted or viral marketing - SO long as the hive has an interest in your product or service, it can be a significant source of customers. It can also be a strong source of word of mouth advertising and buzz. Clubs, user groups and website communities are all examples of hives. |
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