[ Sponsored Links ]

Advertise here »

Glossary Term "RFM"

RFM

Description Abbreviation of Recency, Frequency, Monetary. A method of determining which customers are most likely to respond to a marketing campaign but measuring their frequency of purchase, recency of last purchase, and total monetary spend.
 
Search
   Search tips

Or, browse alphabetically
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z # 
Subscribe for only €299